Social Media UGC Contest (+ Whitelisting + Image)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are launching a competition on social media to encourage users of our booking app to share the results of their treatments on social media. We need your help to create some examples of what is needed to participate. We would need:
1 video
1 image
This content will be whitelisted, which means you will need to post on a personal public Instagram profile (NOT UGC account).
The content (video + photos) should be submitted by EOD Monday 15 July.
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it is not necessary to show the booking App but the final result of the treatment should be showed
Please include music, it must be copyrighted but trendy.
Please film with good lighting.
Please film inside one of our salons or in the street in front of one of our salons. You can show the result of the treatment that you prefer. Examples:
- Hair colour/ hairstyle
- Manicure
- Pedicure
- Lash / Brows
- Body treatments
- Facials
- Wax
CONCEPT: You should talk in a “selfie” style about how much you like the result, telling your friend about the treatment, and the contest. You can also show a close-up of the result, either from within the salon that you have visited, or in an inspiring setting that speaks to summer bookings e.g. a before/after, new manicure holding an icecream, pedicure on the beach, new summer hair do, smooth summer skin.
We want to see your creativity!
- You should share it on your personal Instagram Account as Reel and story and tag us: @Treatwell_uk Also it is important to add the hashtag #BookedWithTreatwell. Please keep the content visible at least until 5 of september ->
Important: the publication date on your account should be 15th July. Please share the completed video with us before 12th July, as we will also be publishing the video on our channels in order to promote the contest.
Treatwell will confirm the date for posting after you have submitted the content!
Please include the following information about the competition, keeping the dialogue natural and organic:
To enter the competition, you should share the result of your treatment booked on Treatwell
You should tag @treatwell_uk and use the hashtag #BookedWithTreatwell
The prize is a £250 Treatwell voucher
For example, something like: “Want to win a £250 Treatwell voucher? Just share the results of your beauty appointment booked on Treatwell, tag @treatwell_uk and use the hashtag #BookedWithTreatwell to enter their competition!”
We will send you a gift card with £40 to spend on your favourite treatment.
Please book the treatment any day between Thursday 11 Jul and Sunday 14 Jul. The content (video + photos) should be submitted by EOD Monday 15 July, and the client will review the following day in case any revisions are needed. When signed off, the creator will need to post on the approved public Instagram profile and keep it up until September 4.
DELIVERABLES:
1x Final Edit (video with captions optimised for Reels)
1x Raw Edit (video without captions)
1x Lifestyle Image showing you and your treatment (e.g. nail selfie smiling)
1x (whitelisting) Post Reel to your personal Instagram (keep it up for min. 30 days)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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At Treatwell, we're passionate about empowering people to look and feel their best, with ease and confidence. We're more than just a booking platform; we're revolutionising the hair & beauty industry by connecting customers with their perfect salon experience.
Here's what we stand for:
Innovation: We're constantly digitising the industry, making it easier for both clients and salons to thrive.
Empowerment: We believe everyone deserves to feel confident and beautiful, and we make booking appointments effortless so you can focus on what matters most.
Quality & Choice: We partner with over 55,000 top salons across Europe, offering a diverse range of treatments and a convenient booking experience.
Inclusion & Diversity: We celebrate individuality and strive to create a welcoming space for everyone to express themselves through their beauty choices.
Our main competitors depend on the market. Our main marketplace competitors are:
UK: Booksy and Fresha
France: Planity, Fresha, Kiute
Germany: Mein Friseur, Fresha, Planity, Salonkee
NL: Fresha
Brands we would look to for inspiration when it comes to content might be: Estrid, Girlfriend, Classpass. Think about brands that tell the story of using an app to feel something well!
Treatwell wants to communicate with a:
Relatable and inclusive voice: We speak to everyone and understand their needs, crafting experiences that resonate with their lives.
Essential and clear voice: We focus on the most important message and communicate it simply and efficiently.
Vibrant and upbeat voice: We convey energy and enthusiasm, reflecting the positive and dynamic nature of the beauty industry and our audience.
Outcome-focused voice: We lead with the benefits, highlighting how Treatwell helps people look and feel their best, fostering confidence and optimism.
Think of it like this: We want to be your friendly guide in the world of beauty, offering clear information, inspiring possibilities, and making the journey effortless and enjoyable.
Our main competitors depend on the market. Our main marketplace competitors are:
UK: Booksy and Fresha
France: Planity, Fresha, Kiute
Germany: Mein Friseur, Fresha, Planity, Salonkee
NL: Fresha
Brands we would look to for inspiration when it comes to content might be: Estrid, Girlfriend, Classpass. Think about brands that tell the story of using an app to feel something well!
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