Sneak some veggies into your meal with PACK'D
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We need a UGC style video that highlights PACK'D frozen vegetable range.
Our idea is to create a fun and punchy 9x16 video that shows how easy it is to "sneak" PACK'D's frozen veg range into various cooked recipes, which kids won't even know about!
Our thinking is that this could be perfect for healthy mum on the move, trying to bring some extra nutrition and health into her family meals - whilst the kid's are none the wiser! This could be a spaghetti Bolognese or literally any meal (that are suitable for the children's ages)
This would need to be filmed in a bright kitchen setting and we want this to feel relatable and fun.
The key messaging we want to get across is convenience, ease, highly nutritious and filling - the perfect frozen veg which can be easily added to any recipe.
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Frozen fruit and veg packets that are stored in a freezer, delivered to your door. https://www.packd.co.uk/
Create a script that is natural and authentic to you! The key messaging we want to get across is convenience, ease, highly nutritious and filling. Please share with rachel@usetwirl.com ahead of filming.
Hook: "It's dinner time and I want to sneak some extra veg into our dinner without the kids knowing... let's go!"
Please film in your kitchen with good light and clean and organised.
Scenes:
- Please establish that you are a parent.
- Unboxing product,
- showing product to camera in packaging,
- Cooking a meal and including some frozen veg
- blending up a smoothie of your own making,
- adding PACK'D frozen veg into meal.
- Garnish as you see fit / serving up / plating
- Show to camera, give to child / eat yourself (show eating)
TURNAROUND: We ideally would love some content by Monday 13th if possible!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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