PROMiXX Active Lifestyle Duo Bundle - A day in the life (UK)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We sell a bundle named the 'Active Lifestyle Duo', which includes two of our most popular products, PRO and FORM. We’re looking for authentic, engaging "Day-in-the-Life" style videos that showcase how the PROMiXX 'Active Lifestyle Duo' integrates into various daily routines. Highlight how these products support active, health-conscious lifestyles from morning to night.
TIP: Share why you want this product!
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PROMiXX PRO: https://www.promixx.com/products/promixx-pro
PROMiXX FORM: https://www.promixx.com/products/form
PROMiXX PRO: An advanced electric shaker bottle featuring our revolutionary Vortex Mixing Technology, designed to effortlessly mix nutritional shakes, supplements, and even things like scrambled eggs. It is equipped with a powerful motor for mixing, leak-proof sports cap, an integrated NUTRiPOD for supplements, and is USB-C rechargeable. The bottle is made from durable, odor-resistant materials and comes in two stylish color options: matte graphite with burnt orange accents and cool gray with midnight blue accents.
PROMiXX FORM: A hybrid water bottle engineered for hydration, protein shakes and infusions. Made from the eco-friendly, carbon-neutral material ECOZEN, the bottle is tough, durable, odor, and stain-resistant. It features an ergonomic design for comfortable handling and is BPA-free and guaranteed leak-proof. This bottle is designed to complement an active lifestyle, perfect for both daily hydration and nutritional needs.
PRO HOW-TO
PRO is designed to be used slightly different to your usual shaker bottle; first add your water or liquid (milk, alternative milk...), next activate the vortex, now add your powdered supplement directly into the centre of the spinning vortex, after 10-15 seconds or once your shake is perfectly smooth, deactivate the vortex, put on the guaranteed leak-proof lid and enjoy! An important point to note, this is a mixer, not a blender. So it can handle your usual powdered supplements and liquids and pastes (peanut butter, jams...), but not solid food stuffs.
FORM HOW-TO
FORM is also slightly different, in a traditional manual shaker, you would add your powdered supplement first, and then your liquid - in FORM it is the opposite, water and then supplement. FORM features a snap-fit agitator in the lid which guarantees a smooth shake every time, and most importantly - means no annoying rattling ball! The agitator can also be effortlessly removed for easy cleaning. Exclusive to the PROMiXX range of shaker bottles, when you see the agitator, you know you have a PROMiXX and can count on the smoothest shakes.
The following is intended as guidance only, please script in a way that is natural and authentic to you.
HOOK: Tag along on my daily adventure with the PROMiXX Active Lifestyle Duo and see why these two products are my essential companions from morning to night!
SCENE 1: Start Fresh - Morning Routine
- Begin with waking up with FORM on your nightstand.
- Use the PROMiXX PRO to whip up some fluffy scrambled eggs, showing how versatile and powerful it is. Comment: "Bet you didn’t know your shaker could do this!" [crack eggs straight into PRO, add a small amount of milk, and activate vortex - show it whipping up fluffy eggs]
- Use FORM for your morning hydration with a choice of plain water, electrolytes, BCAA, or an energising infused water recipe.
- If commuting, demonstrate how conveniently FORM fits into your bag or rucksack.
SCENE 2: Morning Admin
- Emphasise the importance of staying hydrated with a visual of FORM at your desk, discussing its ergonomic design and ease of use.
SCENE 3: Active Break - Gym Session
- Transition to your workout routine, showcasing how FORM keeps you hydrated during exercise.
- Feature PROMiXX PRO packed in your gym bag with the water already in and the powdered supplement in the NUTRiPOD, ready for a post-workout shake.
SCENE 4: Refuel and Refresh
- Demonstrate making a post-workout recovery shake with PRO, emphasising the quick and effortless mixing. [FOLLOW HOW-TO]
- Use the FORM for a healthy, infused water drink at the office or during a leisure activity, showcasing its aesthetic and practical design. [For infusions, add your water, and fruit, then screw on the lid - the agitator in the lid acts as a filter to stop fruit coming out of the mouthpiece]
SCENE 5: Wind Down
- Hydrate with FORM before bed, highlighting it’s made from ECOZEN, a carbon neutral material, far superior in its function, and more environmentally-friendly than your regular bottle.
- Conclude with a similar shot to the opening, showing FORM on your nightstand, ready for another day.
CTA: "Make every part of your day better with the PROMiXX Active Lifestyle Duo. Experience the future of hydration and nutrition, from sunrise to sunset.
Additional Notes:
- Strive for a balance between lifestyle shots that connect with your target audience (fitness enthusiasts, busy professionals, athletes) and detailed product shots that emphasise the unique features of both products.
- Background music should be uplifting and energising, complementing the innovative nature of the products.
- Include clear text overlays in all videos, keeping in mind formatting and layout for final distribution channels.
- Keep the lighting natural, so the video feels lively and authentic. Ensure the backgrounds add depth and texture to your shots, avoiding overly plain settings (i.e. do not shoot directly in front of a white wall, or just have the product on a white table etc…).
- PROMiXX pronounced: pro-mix
- Ensure correct product spellings (PROMiXX, NUTRiPOD, PRO, FORM)
Can be longer than 30-60 seconds if creator deems it suitable
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
HOOK: Follow me for a day in the life with my PROMiXX Active Lifestyle Duo — see how I shake up my routine from sunrise to sunset!
CTA: Unlock the secret to hydration and nutrition with the PROMiXX Active Lifestyle Duo today!
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PROMiXX is on a mission to empower healthier lifestyles by offering cutting-edge shaker bottles. Our need to inspire through innovation led to the creation of vortex-mixing technology that revolutionised the drinkware industry. And, as such, we’re all about providing people with the right tools to make healthy living convenient and stylish, whether at the gym, office, or anywhere in between. Through cutting edge technology, intuitive design and expert knowledge, we inspire and empower people to be the best they can be.
Competitors:
Blender bottle
Ninja
- Be honest. Don’t shy away from the difficult stuff. Open up, share detail and context so people can see that you’re real, human, vulnerable, and humble when you need to be.
- Create a connection. Address the reader directly as you and your, and refer to PROMiXX in the first person plural: we, us, our.
- Keep copy conversational. Use contractions (we’re not we are, it’s not it is). Ask questions, answer them. Write like you speak and be approachable. But don’t be chatty or try too hard. Avoid anything too colloquial. And avoid exclamation marks! They can make you sound crazed!
- Don’t be afraid to call it how it is. You expect the best from yourselves, and you expect the same from your community. Bear in mind that straight talk doesn’t need to be negative talk – while you’re not afraid to give real talk, you take pride in your ability to lift people up.
- Be current. PROMiXX is about looking ahead with clarity. Avoid old-fashioned words like whom, therefore, thus, quintessential, pertaining etc.
- Avoid words that show uncertainty. Steer clear of modal verbs like could, might, may, or any words that introduce an element of doubt – like maybe, potentially, perhaps.
- Use the metaphor of industry, using words associated with the idea: power, fired up, drive, engine, design etc.
- Don’t say you’re innovative, show it. Use superlative adjectives like fastest and quietest. Superlative adverbs like most and so. Comparative adjectives like smaller and tougher. Adjectives like super, ultra, next-level. And verbs like redefine, reimagine.
Competitors:
Blender bottle
Ninja
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