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Project Summary

Project Name
Celladix Sebum Rebalancing RX 131 Ampoule (Q2)
Brand
Pixated
Brand
celladix
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We are looking for engaging, 20-second video ads that highlight the transformative effects of the Celladix Sebum Rebalancing Rx 131 Ampoule on oily, combination, and acne-prone skin. The videos should feature a quick introduction, a clear before-and-after comparison, and a brief demonstration of the product application. Footage should be shot in a well-lit bathroom to ensure clarity, with close-up shots showing skin texture and improvement. The voiceover should be clear, bubbly, and energetic, conveying trust and authenticity. Each video should include brief captions highlighting key benefits and direct viewers to purchase at celladix.us. Create both vertical (for Instagram Stories/Reels and TikTok) and horizontal (for YouTube and Facebook) versions. We trust you to add your unique creative flair to make the content relatable and engaging.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Celladix Sebum Rebalancing Rx 131 Ampoule is a scientifically-formulated skincare solution designed to balance sebum production, reduce and prevent acne, and improve overall skin texture and clarity. Featuring key ingredients like Niacinamide, which reduces inflammation and sebum, Salicylic Acid for exfoliating and unclogging pores, and Tea Tree Oil with antimicrobial properties, this ampoule is perfect for oily, combination, and acne-prone skin types. To achieve optimal results, apply a few drops daily after cleansing and before moisturizing. For more information and to purchase, visit :  https://celladix.us/products/sebum-rebalancing-rx-131-ampoule 

Main Concept
Script/Description of Scenes

Please create a script that's natural and authentic to you, and use the following outline as a guide. Must share script/storyboard ahead of filming!

Content Outline:

1) Introduction (3 seconds):

Personal Introduction: Start with a quick, energetic introduction of yourself. Mention your skin type, especially if you have oily, combination, or acne-prone skin.

2) Before Application (4 seconds):

Show Your Skin: Clearly show close-up shots of your skin before using the product. Highlight areas with excess oil, acne, or uneven texture.

Voiceover Tip: "Hey y'all! So, here’s my skin before using the Celladix Ampoule. You can see the shine and a few breakouts."

3) Application (4 seconds):

Demonstrate Usage: Quickly show the application of the Celladix Sebum Rebalancing Rx 131 Ampoule. Focus on the product being applied to your skin, highlighting its texture and absorption.

Voiceover Tip: "Just a few drops of this magic potion, and it goes on so smooth and light."

4) After Application (4 seconds):

Immediate Results: Show close-up shots of your skin immediately after application. Emphasize any immediate benefits like reduced shine or improved texture.

Voiceover Tip: "Right after using it, my skin feels fresh and not oily at all. Love it!"

5) Results Over Time (5 seconds):

Progress Update: Use a split-screen or a quick sequence to show your skin after consistent use over a few days/weeks. Highlight noticeable improvements in sebum control, reduction in acne, and overall skin health.

Voiceover Tip: "Fast forward a week, and look at the difference! Less oily, fewer breakouts, and my skin feels so smooth."

6) Call to Action (4 seconds):

Encourage Purchase: Briefly recommend the product and provide information on where to buy it. Mention the website.

Voiceover Tip: "Trust me, y'all need to try this. Get yours at celladix.us and see the change!"

----- useful product information to weave into your script/storytelling, pick what resonates with you!! -----------

Product/Service Brief: Celladix Sebum Rebalancing Rx 131 Ampoule:

Purpose: A skincare solution designed to balance sebum production, reduce and prevent acne, and improve overall skin texture and clarity.

Key Ingredients:

  • Niacinamide: Reduces inflammation and sebum production, helping to minimize pores and even out skin tone.
  • Salicylic Acid: Exfoliates the skin, unclogs pores, and helps prevent breakouts.
  • Tea Tree Oil: Provides antimicrobial properties that combat acne-causing bacteria, promoting clearer skin.
  • Suitable For: Oily, combination, and acne-prone skin types.
  • Usage: Apply a few drops daily, either in the morning or evening, after cleansing and before moisturizing.

Key Points to Highlight:

  • Product Benefits:
  • Balances sebum production.
  • Reduces and prevents acne.
  • Improves skin texture and clarity.
  • Provides hydration without greasiness.
  • Suitable for oily, combination, and acne-prone skin types.

Scientific Backing:

  • Niacinamide: Reduces inflammation and sebum production.
  • Salicylic Acid: Exfoliates skin, unclogs pores, and prevents breakouts.
  • Tea Tree Oil: Antimicrobial properties help combat acne-causing bacteria.

NOTE ABOUT BEFORE AND AFTERS:

Yes, creators can include before and after photos or videos, provided they avoid super close-ups. The focus should be on showing the improvement without getting too detailed or magnified in the images.

Additional information

We are looking for women based in America from diverse nationalities and age groups to create our video ads. We want creators who come across as raw, real, and bubbly. Your personality should shine through, making the content relatable and authentic. Your audience should feel like they’re getting honest and genuine insights into the product.

Technical Details:

  • Video Length: Maximum 20 seconds.
  • Resolution: Ensure high-quality video (1080p or higher).
  • Orientation: Create two versions of the video: (Twirl recommends filming in Horizontal and frame yourself in the centre, so you can easily crop to 9x16 / Vertical format. please reach out to Twirl for support if you need - you DO NOT need to film twice!)
    • Vertical format: For Instagram Stories/Reels and TikTok.
    • Horizontal format: For YouTube and Facebook.
  • Captions: Include brief captions or on-screen text to highlight key benefits and results.
  • Audio: Clear, bubbly, and energetic voiceover. Avoid sounding sales-like; be creative and natural. The provided voiceover tips are just examples; feel free to add your own creative flair and style.
  • Location: Footage should be shot in a bathroom with clear, close-up shots of skin. Ensure proper lighting for clarity.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

CTA: See the difference for yourself! Order the Celladix Sebum Rebalancing Ampoule now at celladix.us

3rd Variation

CTA: Ready for clearer, smoother skin? Get your Celladix Sebum Rebalancing Ampoule at celladix.us

About the client
Name
Pixated
Pronunciation
Social Media
Category
Marketing agency
About

High-converting campaigns and digital experiences from growth marketing and digital transformation specialists. Together, we grow.

Brand Guidelines
Tone of voice

Casual, engaging

Competitors/similar brands
Details on brand
Name
celladix
Social Media
Category
Beauty/Cosmetics
About
a derma-cosmetic brand that combines "Cell", from skin cells, and "Radix", which means the source of origin. Our brand strives to create products based on skin science that tackle the fundamental causes of skin-related issues.
Brand Guidelines
Do's & Don'ts Do's: Do ensure your footage is clear and well-lit, preferably shot in a bathroom setting. Do use a clear, energetic voiceover that is friendly and genuine. Do showcase close-up shots of your skin to highlight texture and improvement. Do follow the video length and orientation guidelines. Do add your own creative flair and personal touch. Do highlight the scientific benefits and key ingredients of the product. Don'ts: Don't include any negative comments or reviews about the product. Don't use overly scripted or sales-like language. Don't include any other brands or products in the video. Don't use poor lighting or unclear footage. Competitors Be aware of our competitors to understand the market and differentiate Celladix: The Ordinary: Known for their Niacinamide 10% + Zinc 1% formula. Paula’s Choice: Known for their Skin Perfecting 2% BHA Liquid Exfoliant. La Roche-Posay: Known for their Effaclar Duo Dual Action Acne Treatment. Brand Guidelines Tone: Friendly, genuine, and relatable. Visuals: Clean, clear, and professional. Use natural lighting and minimal background distractions. Voice: Energetic and bubbly, yet authentic and trustworthy.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 25, 2024
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Submitted on:
July 25, 2024
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Quality Checked
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