Amy Suzanne Product Launch (extra photos!)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This campaign celebrates the harmonious blend of natural wellness and scientific precision. It's about encouraging women to feel their bodies working in unison, supported by products that are not only effective but ethically crafted and rigorously tested for purity and safety.
Visual Aesthetic:
Background: Simple and bright backgrounds utilizing natural light and elements of nature (grass, sand, flowers)
Reflective Elements: Don't be afraid to use reflective elements or light flares to keep in line with branding
Color Palette: Soft, natural tones with occasional pastels and pops of pink. Try to complement the packaging in the photos, and remember to make it the focus.
Overall, we want the photos to be lifestyle focuses and highlight the calm and natural vibe of our brand!
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Our brand stands at the intersection of holistic wellness and rigorous scientific integrity, empowering women to find balance within their mind, body, and spirit. Inspired by the principles of faith and the healing powers of nature, we are committed to delivering ethically sourced, scientifically tested products that support women in their journey towards optimal health and inner harmony.
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What we do: At Pink Stork, we're all about women's wellness, especially during those special times in a woman's life. Our brand is dedicated to supporting women throughout their fertility, pregnancy, postpartum, and nursing journeys. We provide a wide range of carefully crafted wellness products that are designed to cater to the unique needs of expectant and new mothers.
We are more than just vitamins and supplements for women's health. Our purpose is to provide hope and support to women as they navigate their journey to motherhood. Customer Obsession is our number one core value and drives everything we do. We are obsessed with your success and so happy to be part of your journey!
Founder+CEO: Pink Stork Founder and CEO, Amy Suzanne has seen it all. Her path to motherhood was filled with obstacles, including an infertility diagnosis, severe morning sickness, and a deathbed scare, all with military deployments complicating these challenges.
As a mother of six, including one with Down syndrome, Amy is passionate about cultivating a business that is women-owned and run, where women, especially mothers, steer the course of the company.
Pink Stork is a women’s wellness brand dedicated to supporting women on their journey to and through motherhood. Our products cater to those trying to conceive, pregnant, postpartum, or nursing. We sell an array of products such as supplements, sweets, teas, topicals, and more so there is something for everyone. As a woman-owned and operated company, our mission is to provide hope and support to women at every stage of their motherhood journey.
- Our brand is characterized by bright and colorful aesthetics
- Content should be uplifting, empowering, and hopeful.
- Videos must be brightly lit, with no filters applied.
- Product visibility and readability are crucial, so feature the product within the first 5-10 seconds of the video.
- Any text included should be large enough for mobile device readability, preferably using dark pink text (hex code #E1228E) with a white background for clear contrast
- All statements must be in compliance with FTC regulations.
- Please use terms like “supports” rather than “heals,” “cures,” etc.
- Explain how the product fits into your everyday routine (ex: show yourself using the products at the gym, before meals, on the go, on the beach, etc.)
- Highlight key product ingredients
- Explain the benefits of each individual product and how the product contributes to your overall wellness goals
- Clearly show the label/packaging for brand awareness
- Shoot with vibrant, bright, natural-feeling lighting
- Upload in high resolution
- Ensure the backdrops for the video is clean, without mess/clutter
- Ensure nails are clean, without chips, aren’t excessively long, etc. If painted, nail polish should be light colored or bright
- Let your personality shine through!
Don’t:
- Overly edit pictures or videos
- Use excessive/unnatural filters or colored presets
- Include other brand logos or competitor products
- Send dark, poorly lit videos
- Include any material of a political nature in photos
- Add music or sound in the background
Ritual, Olly
Pink Stork communicates in a friendly, understanding, and relatable way. While still staying professional and educational, we want our content to speak to all women in all life stages appropriately.
Ritual, Olly
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