Time4Sleep Testimonial
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Time4Sleep (T4S) is an online retailer selling beautiful beds, mattresses, and bedroom furniture at great prices.
We want you to create video content in a testimonial style to showcase T4S and the specific product you will be gifted as part of the collaboration. Our goal is to drive traffic to the T4S website so the content will need to showcase the brand & product in an aspirational setting whilst also including some greenscreen footage showcasing the website/ordering process.
TIP: Please can a picture of the room the product will be filmed in be provided to help with the selection process.
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The product will either be a sofa bed or an ottoman bed - we're ideally looking for content of both items across the campaign.
Once product has been confirmed with each creator, specific product key messaging will be shared.
Start with a strong hook (examples below). Then go into main body of video including scenes of "shopping" for the product on the website, product unboxing/installation and final "finished" product in-situ in a well lit room in your home. Narrate this process!
Vibe: premium product, tidy/aspirational room setting.
Key brand messages
- Whether it’s time for a refresh or you’ve recently moved into a new home, T4S has 1000’s of options to choose from
- Exclusive ranges, all kinds of styles
- Premium beds without the premium price
- Free delivery on all orders
- 5 Year manufacturer warranty
- 0% finance buy now, pay later
Hook 1: Softer-touch brand-led. Examples:
- The best place to buy your new bed
- POV you gave your bedroom an upgrade
- What I ordered vs what I got
- This is your sign to… [get an Ottoman bed/sofa bed] from Time4Sleep
Then go into the 'Body' of the video, narrating the process of "shopping" for the product on the website, product unboxing/installation and final "finished" product in-situ in a well lit room in your home. Remember to end with a CTA.
some more product info + USPs that will be useful for treatments/scripts: https://docs.google.com/document/d/13WGv8YoFxQr2AWA30vh3M3sn4dgtX9HOERwG8whrslk/edit?usp=sharing
PROJECT TIMELINE:
Creative treatment/script be received by 15 January
Draft content isn't needed until 23 January
Product to be received by 17 January
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Must Do
- Nail your hooks!
- Videos should be 45 seconds or less
- Mention Time4Sleep within the first 10 seconds
- Use text on screen or a voiceover to cover key messaging
- Setting must show T4S product in an aspirational setting (as per visual inspo)
Must Not
- Hero any other product within the content
- Feature anyone who hasn’t given permission to be featured
- Use copyrighted music
Hook 2: CTA-driven focusing on convenience messaging
- X reasons why you need to shop with Time4Sleep
- This is your sign to… [get a TV bed]
- Stop strolling! You need this bed in your life
- Say goodbye to overpriced beds with Time4Sleep
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Capturing attention on social is difficult. Capturing meaningful attention can be even more difficult. At Journey Further, we match our clients with creators for ROI-driving campaigns for brands across the globe.
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