Whitening Collection Video
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create a 30-60 sec. UGC video to promote our Whitening Collection with a product demo and a testimonial.
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Waken's Whitening Collection comes with a 500ml Whitening Mouthwash, 75ml Whitening Toothpaste, 25m Dental Floss, and elegant accessories (mouthwash cup and toothpaste squeezer key) designed to elevate your oral care experience. Our products are proudly SLS-free, which means they're gentler on your gums. Furthermore, Waken's Whitening Collection won't cause the burning sensation that's often experienced with mainstream oral care products.
Clinically tested to whiten teeth up to 8 shades* in just 2 weeks with twice daily use, our collection has garnered rave reviews from satisfied customers. Expertly crafted to remove and prevent enamel stains caused by tea, coffee, and red wine, our Whitening Collection also provides exceptional protection for your teeth and gums against plaque and tartar buildup. For optimal results, use the mouthwash before the toothpaste to ensure the concentrated fluoride in the toothpaste remains on your teeth for maximum benefits.
*the whitening mouthwash can whiten teeth up to 5 shades and the toothpaste up to 8 shades
Scene 1: The creator looks and speaks directly at the camera with a smiling face, using a hook like, "Want whiter teeth in just 2 weeks? Pay close attention!"
Scene 2: The creator discusses common pain points: enamel staining from coffee, tea, or red wine, teeth whitening causing sensitivity, and the high costs associated with treatments. Supporting visuals can be included to reinforce these points.
Scene 3: The creator excitedly announces in their own words, "I'm about to share a secret with you for achieving whiter teeth in just 2 weeks!" They proceed to clear their bathroom counter of traditional oral care brands and replace them with Waken's Whitening Collection. During this sequence, a voice-over of the creator discusses the benefits of the products in their own words, mentioning that they're clinically tested to whiten teeth up to 8 shades after two weeks of twice-daily use, SLS-free for gentler oral care, and vegan-friendly.
Scene 4: The creator demonstrates using the products (floss first, followed by mouthwash, then toothpaste) while highlighting the beautiful packaging and accompanying accessories in the bundle. They also point out that Waken's products don't cause the burning sensation often experienced with mainstream brands. The video concludes with the creator smiling back to the camera urging viewers to "visit wakencare.com to get your whitening bundle for just £20!"
A few things to keep in mind: Make sure to showcase your smile throughout the video whenever possible. While this script is intended to inspire you, feel free to speak in your own words and add your personal touch. We'd like the final video to include captions, but please also provide us with the raw version of the video for our records.
www.facebook.com/ads/library/?id=959718945388093,
DO:
- film in natural light, ideally facing a window
- when not directly speaking to a camera, use VO but ensure audio quality is seamless and natural
- add engaging native-looking captions to the video, remember to submit a version without
- Keep it lively and energetic
- we want to encourage the audience!
- Shoot high-res
DON'T
- DO NOT sound like you're reading off a script
- DO NOT film via TikTok app. In case of revisions please edit with CapCut or similar.
- NO blurry footage, not being able to see the product or you clearly
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We started Waken with the simple idea that mouthcare products could be really effective, but also more sustainable and much more beautiful. Amazing results without the need to compromise.
Working with dentists and formulation chemists, we have designed a set of products that perform brilliantly. Whether you are looking for exceptional whitening toothpaste or a mouthwash that delivers 12hr protection for your teeth and gums, we have a product that will deliver.
All our products are designed with sustainability at their heart. For example, our toothpaste tubes are made from recycled and endlessly recyclable aluminium and our mouthwash bottles are made from 100% recycled plastic and certified carbon neutral. We do the hard work on sustainability so that you can be confident choosing us.
Don’t just clean. Care.
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