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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Benefits of Edens Gate CBD Tea
Brand
Edens Gate Global Ltd
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Please create a captivating video that promotes Edens Gate CBD Tea. Our goal is to deliver an engaging and informative message about the benefits of CBD tea while showcasing your genuine passion for health and wellness, especially when it comes to incorporating CBD into your daily routine. The video should include a mix of scenes, including direct-to-camera moments, voiceovers, and a product demonstration. We encourage you to come across as authentic, believing in the advantages of CBD tea.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://edensgate.co.uk/collections/cbd-tea 

Made with the freshest hand-rolled leaves for a much richer, tastier cup of tea. Infused with a healthy dose of Cannabidiol (CBD).

We promise to give you a CBD experience like no other. Our infusions contain natural herbs, adaptogens and vitamins to truly help you feel on top of the world or we'll give you your money back! Carefully crafted to contain approximately 20mg of Broad Spectrum CBD per tea bag. Using high quality CBD we can guarantee the maximum amount of bioavailable cannabinoids in your brew every time. 

We pride ourselves in being a leading supplier of quality CBD herbal teas. Our formulations are made using the very best herbal tea ingredients from the most trusted suppliers all over the world. We think the great flavour of teas should still be just as tasty with CBD. From Us To You - In Every Brew!

Main Concept
Script/Description of Scenes

Remember to share your script or storyboard with rachel@usetwirl.com for review before filming to ensure alignment with the project's goals.

Your script should be structured as follows: Benefits -> Problem or Opportunity -> Solution. 

For the hook, aim for something visually unique and unexpected. Some creative ideas include:

  • Coffee overflowing from a cup: Show this to create a visual contrast between conventional caffeine and CBD tea.
  • Spilling tea all over papers on a desk
  • Putting out a cigarette in your drink: Emphasise the harmful nature of cigarettes and promote a healthier alternative.
  • Reacting to a news headline: Search for publications like Forbes or Readers Digest that Edens Gate CBD Tea has been featured in, and react to it via green screen.
  • Eating grass: A playful way to highlight the shift towards natural, plant-based wellness.

Key USPs: (pick which USPs would be most suited to what you are creating) 

  1. Make a habit a healthy habit: Start with something relatable - most of us begin our day with a cup of tea or coffee. Encourage viewers to make a healthier choice by swapping pills for tea. Share how this simple change can lead to a healthier lifestyle.
  2. Relax naturally: Share how CBD tea helps you unwind and relieve anxiety using 100% plant-based ingredients. Speak from personal experience to convey authenticity.
  3. Alcohol alternative: Emphasise how Edens Gate CBD Tea offers a way to unwind and relax without the negative effects of alcohol, like hangovers.
  4. Reduce anxiety & stress without compromise: Mention the wide range of flavours available to cater to various taste preferences. Explain how this product can fit into anyone's daily routine.
  5. More than just CBD: Highlight how Edens Gate CBD Tea goes beyond CBD, infusing adaptogens and vitamins for long-term health benefits. Share how this sets this product apart.
  6. Productive pause: Discuss how CBD Tea offers a productive pause for busy individuals during the day and helps calm racing thoughts at night. Promote it as a new bedtime ritual.
  7. Eco-friendly and health-conscious: Highlight the product's features, such as being GMO-free, vegan-friendly, unbleached tea bags, and 100% biodegradable.

Finally, end your video with a strong Call to Action (CTA), encouraging viewers to take action, such as visiting Edens Gate CBD Tea's website or making a purchase. 

Additional information

Benefits -> Problem or Opportunity -> Solution (example, please don't copy this its just to help you imagine)

Starting your morning with CBD tea helps reduce anxiety. But it’s overwhelming to make sure the hemp used is high quality. I found this cool brand that guarantees only the highest quality hemp produce without the use of pesticides, antibiotics, and GMOs. It’s called Edens Gate CBD Tea, go check it out.

What You Can Say:

  • General Wellbeing: You can discuss the potential benefits of CBD for general wellbeing, relaxation, sleep, stress relief, and overall health support, provided that you do not make specific medical claims.
  • Personal Experiences: Feel free to share your personal experiences with CBD products, and how the product helped you feel….

 

What You Cannot Say:

  • Medical Claims: Do not make any specific medical claims about CBD products. This includes statements like "CBD cures X condition" or "CBD treats Y disease."
  • Dosage Recommendations: Do not provide specific dosage recommendations or medical advice. Just use – e.g. “have a CBD tea bag a day”
  • Avoid Mentioning Specific Conditions: Do not mention specific medical conditions or diseases in relation to CBD products.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Edens Gate Global Ltd
Pronunciation
Social Media
Category
About
Brand Guidelines
  • TRIP CBD
  • DIRTEA 
  • Rheal Foods
Tone of voice

Positive, friendly & calming

Competitors/similar brands
  • TRIP CBD
  • DIRTEA 
  • Rheal Foods
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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