UGC - Italian Collection AD-1021
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief we want to capitalise on our limited edition Italian Collection. We’re releasing three scents. Fig & Neroli, Pistachio Gelato, and Sicilian Lemon, along with a limited edition yellow case. For this brief in particular, we want you to create content with our Limited Edition Yellow Case (this will be posted to you if selected so ensuring you send us your right address is essential). For the brief we want you to wear something you’d wear if you were on the Italian Amalfi coast, think summer Italian vibes. The whole campaign is centred around holiday vibes and escapism.
Note: Due to delivery it may be tricky to get the scents over to you, please use our scent descriptions to help you convey the scent in your video.
SCENT NOTES
Sicilian Lemon
Notes: Lemon + Verbena + Bergamot
Descriptor: Smell bellissimo. Sicilian Lemon is zesty and zingy, with uplifting notes of citrusy verbena and a hint of sunny bergamot. It’s a refreshing summer hit.
Perfect for those who: love a citrus hit for their pits
Pistachio Gelato
Notes: Pistachio + Vanilla + Praline
Descriptor:
Smell your Sundae best with Pistachio Gelato. A dreamy scoop of creamy pistachio and sweet vanilla, served with a topping of toasted praline.
Perfect for those who: love a sweeter scent
Fig & Neroli
Notes: Fig + Neroli Blossom + Vetiver
The sun-kissed glow of a late afternoon with fresh figs in the air, citrusy neroli blossom and a hint of earthy vetiver.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
.svg)
.svg)
Once selected and you accept - we will ship out our Yellow Case to you. Please ensure your address is correct.
Hook 1 - “Find your perfect scent this summer with Fussy’s Limited Edition Italian Collection”
Open with the above hook. And immediately show off the new Limited Edition Yellow case, state how Fussy have released an Italian Collection with 3x new scents along with the case. Give a quick overview of the new scents and how great they smell, also it would be great to say which one is your favourite. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
Hook 2 - “I’m OBSESSED with Fussy’s New Yellow Case”
Open with the above hook. And immediately show off the new Limited Edition Yellow case, be really excited about this colour and how eye-catching it is and how impressed you are with the design. Really go into town about the colour. It would be great for this video if you could wear some yellow clothing/ accessories to complement the yellow case. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
Hook 3 - “Yellow is officially the colour of summer”
Open with the above hook. NOTE, we want this video to be exact same as Hook 2. Only amend here is the Opening Hook Caption is slightly different.
Hook 4 - “Say ciao to the scents of the summer with Fussy”
Open with the above hook. For this video we want you to Green Screen our different scent notes (showing off visually the 3x scents) See HERE for creatives to use. Really play into this hook, i.e. as you green screen the scent notes, it would be great to see you change into a different outfit to match the vibe. For example, sicilian lemon, wearing yellow coloured clothes and a wooden hat. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
Hook 5 - “From Italy with love from Fussy, the UKs highest rated natural deodorant ”
Open with the above hook. For this video, green screen different famous parts of Italy (beaches, amalfi, postiano) , and show case yourself traveling Italy with your yellow neon case. Really have fun and get into this, state how Fussy’s Italian collection makes it seem like you’re really abroad in Italy. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
Must be good at acting for the hooks and comfortable with green screening and pretending you're in the green screen environment i.e. take us to Italy with you
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 6 - “Smell like pistachio ice cream with Fussy” Open with you appearing to put pistachio ice cream on your pits
Open with the above hook and fake putting pistachio ice cream on your pits. State how Pistachio is the scent of the summer and how Fussy natural deodorant have perfected the scent for summer with their pistachio gelato scent. Describe how great the scent is, and that it smells just like the ice cream. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
Hook 7 - Pits and passports at the ready- smell like holiday with fussy's new limited edition case and scents.
Open with the above hook with you smelling the new scent in the yellow case along with showing off your passport to tie in with the hook. With a green screen of a gorge beach behind you. Describe how great the 3x scents are. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Hook 8 - Give your armpits the holiday they deserve with Fussy's new Italian inspired scents
Open with the above hook with you smelling the new scent in the yellow case. Then chucking it into a suitcase as if you’re about to go on holiday. Describe how great the 3x scents are. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
.svg)
We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.