Benefits of Natures Menu Meal Plans
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a UGC style video made to talk about the benefits of feeding your dog a Meal Plan from Natures Menu. Please include a voiceover as well as clips of your dog eating the meals provided and living a healthy/active and fun lifestyle. We will provide talking points to go off of for the video, please follow them but also feel free to make the video your own by adding your personality to it. Please keep the video 30 seconds or less.
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Meal plans are made up of 60/40 and 80/20 nugget ranges – raw only. (This means 60% meat content or 80% meat content).
Puppy raw nuggets have just been introduced.
A meal plan is the only option with a tailored approach, based on information customers share about their dog in the meal plan quiz. An expert ‘perfect portion’ is calculated based on the dog’s nutritional and dietary needs, and this is a complete and balanced recipe with all the right nutrients.
Customers can further customise the meal plan by choosing food options, what percentage of meat content they want, the amount of food to be delivered, and their delivery day.
Meal plans can be changed, paused or canceled any time.
USPs:
- High-quality, natural ingredients
- No colourings, additives or preservatives
- Tailored to your dog’s unique needs
- Backed by experts
- Fully customisable
- Free delivery forever
- Commitment-free and flexible
Benefits for dogs:
- Digestive wellbeing
- Small, firm poos
- Shiny coat
- Subscription considerations:
It must be clear that this is a subscription service, not a chance to buy products as a one-off. Where possible, try to represent the sequential nature of subscription and bring this to life.
We need to position Nature’s Menu as a high-trust, high-quality brand that’s worth the full price after the first discounted trial box. Meal plan discounts shouldn’t be seen as an opportunity to 'snap a bargain' or ‘grab it cheap before it’s gone’ as it devalues the service. Instead, always tie the discount to a 'trial box' or similar language that’s clear the offer is tied to a premium subscription.
We must avoid talking about individual products or an individual cheap meal plan box – focus on the lifetime value, and that you’re signing up because it’s the right thing for your dog every day.
Please create a script that is natural and authentic to you!
Talking points:
-This is what I feed my dog to make sure (s)he gets a complete and balanced diet.
-It's been only 6 weeks since my dog started having raw food from Natures Menu and I have noticed such a difference in (dog's name) digestive wellbeing.
-(Dog's name) coat was looking very dull and (s)he had soft stools.
-I found Natures Menu and I was able to take a quick online quiz that tailored a meal plan specifically for (dog's name).
-Natures Menu has made all the difference in (dog's name) digestive health and that's because they have in-house experts doing the hard work to craft a meal plan for each dog's specific nutritional needs.
-Not to mention, (dog's name) is loving the variety of meals and is actually excited for meal time.
-(Dog's name)'s coat has been so shiny and her poos are firm and easy to pick up.
-If your dog could benefit from more nutritious and balanced meals, a Natures Menu meal plan is a no brainer for good digestive wellbeing.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
A healthy new start doesn't need to mean boring - there are so many flavour options to choose from with Natures Menu (e.g. I vary up [dog]'s meals every day - they love the beef the most)
‘taste test’ scene to the beginning, before going into the benefits.
We want to get across that Natures Menu is a dog’s choice – instead of dry food/kibble with less nutrients and fewer tasty options.
This can be shown by having the dog sit in front of two bowls – one with Natures Menu nuggets (that come in the meal plan) and one with conventional kibble.
The dog should be shown choosing Natures Menu nuggets.
Feel free to give more creative direction on this, but the main thing is to get the scene showing the two bowls
Inspo from Tuggs: https://www.facebook.com/tuggspet/videos/861567048794267/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C&mibextid=WC7FNeI
Please keep the caption text straight aligned so it's clean to read.
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NATURAL INGREDIENTS
NO SURPRISES
We’re pet people, always have been. It's why we started over 40 years ago, here in Norfolk,
on our mission to bring the most natural, nutritious and unprocessed feeding for our pets, in the easiest way possible for you.
QUALITY YOUR PET DESERVES
We believe that all cats and dogs should be fed real, natural meals. That means quality ingredients, prepared, packaged and delivered to the very highest standard. So that's what we do.
ONLY THE FINEST INGREDIENTS
From whole cuts of responsibly farmed meat to quality fruits and vegetables sourced from trusted farms, the ingredients we use are just like those you use to cook at home.
DELIVERY YOU CAN RELY ON
It's really important to us that your pet's food arrives in perfect condition. We use delivery experts as well as our own fleet of temperature-controlled vans to make sure that happens.
A TEAM OF EXPERTS
Everything we do is crafted by our passionate experts. That's why we have our very own in-house veterinary team. They're all big natural feeding advocates, involved in everything from product development to teaching other professionals about the benefits of a natural diet.
Bella & Duke, Butternut Box
Casual but informative
Bella & Duke, Butternut Box
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