Montage of Lifestyle Clips (Life with Free Soul)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
5-10 second video that relies on a trending ( non-commercial) audio, ideally with a big build up / beat drop. Text callout in the beginning and end that positions Free Soul as a must-have.
2 final assets (variation outlined below)
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Vegan Protein Blend - https://herfreesoul.com/products/vegan-protein-shake
A blend of natural ingredients to support your cycle, your energy and your hormones - provides gradual energy, leaves you feeling fuller for longer and helps with the regulation of glucose levels, which in turn balances female hormones. As a woman there’s no better way to ensure you’re consuming high quality nutrition. Plus, it’s easy and convenient to add to almost any breakfast to help increase your protein intake.
Vegan Protein Blend USPs
- Formulated for women
- 16 additional vitamins and minerals to promote female wellness
- Free from artificial ingredients/sweeteners which cause spikes in blood sugar
- Smooth delicious taste - compared to other vegan protein blends
- Formulated by nutritionists
- Community offering support, advice and a network for female wellness
- Plant based / vegan formulation / dairy free
SHOT LIST
Hook: 1-4s: slow zoom on to final result (plated breakfast) with free soul package behind it
Body: 4s - 6s: montage of lifestyle clips (e.g. photos showing different aesthetic meals, happy faces with friends, working hard, journaling in notebook, exercising outdoors and in the gym, 'cheersing' drinks with friends)
CTA: 7s-9s: (continuation of clip in first scene) spooning product, slow zoom
Both videos will have exactly the same clips, the only difference is the captions that appear on screen.
Hook 1: The Breakfast
Body: The Results
CTA: Real food = Real results
Hook 2: Not just another high-protein powder
Body:
- Healthy snacking / Recipe boosting
- Improving your diet
- Supporting your energy levels
- Improves energy & focus
- Contribute to physical and mental well-being
- Improve mood and psychological function
CTA: Feel the Difference
Ideally be a FOODIE creator, too!
Additional Links:
- https://app.wetwirl.com/creative-center/share-video?id=3176
- https://app.wetwirl.com/creative-center/share-video?id=3175
DO:
- please film in natural light, (ideally facing a window) with a clean kitchen background
- Keep things polished - no messy backgrounds, chipped nails, crumpled or torn packaging.
- Wear gym clothes or clothing in Free Soul colours (green/pink)
- Add native-looking engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Product in motion shots
- Cut packaging open neatly
- Use copy-right free background music or trending audios (must submit version without!)
DON'T
- Do not refer to the product as a ‘post-workout shake’
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
- no distracting objects / logos
- Don't Use unlicensed tracks
- Don't Recycle clips
Free Soul is not a protein shake. Free Soul have formulated a Vegan Protein Blend where the importance is on the 16 key added nutrients, alongside its protein content per serving. This means we should highlight that the product is nutritionally balanced, containing so much more than just protein.
For this reason the content and communication at FS should not reference:
Fueling your day
Muscle growth
Protein shakes - instead please use the term ‘Vegan Protein Blend’
Workouts or post-workout
The gym
Hook 2: Not just another high-protein powder
Body:
- Healthy snacking / Recipe boosting
- Improving your diet
- Supporting your energy levels
- Improves energy & focus
- Contribute to physical and mental well-being
- Improve mood and psychological function
CTA: Feel the Difference
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We focus on the unique needs of women. Whether you want to improve your nutrition, get your skin glowing, or level up your snacking, we’re here to support you with our nutritionist developed formulas.
Brand Messaging:
Formulated for women
The female body has a unique physiology, requiring different vitamins, minerals and nutrients, compared to males. Despite the differences, it’s often overlooked and ignored. Not anymore.
Free from artificial ingredients
Backed by real science and independently tested, our unique formulas utilise premium ingredients, powerful vitamins, minerals and superfoods. They’re always free from artificial flavours, sugars and sweeteners to support blood sugar balancing and female conditions such as PCOS.
Nutritionist-approved formulas
Our products have been formulated with the support of clinical nutritionists, to include the perfect mix of micronutrients, superfoods, and adaptogens to support female wellness. From hormonal balance, to energy and everything in between, we've got you covered.
Real ingredients, real results
We’re providing all women, of all interests and abilities, with accessible, quality, real ingredients that are not only beneficial to the body, but actually make a difference.
Do’s and Don’ts:
Do’s
Talk about the product’s benefits
Keep things polished - no messy backgrounds, chipped nails, crumpled or torn packaging.
Use bright natural lighting
Be clear and precise
Be positive and enthusiastic
Show the products front-on
Show your face as well as the product
Cut packaging open neatly
Product in motion shots
Don’ts
Read in script style
Use unlicensed tracks
Recycle clips
Refer to FS as a ‘post-workout shake’
Free Soul is not a protein shake. Free Soul have formulated a Vegan Protein Blend where the importance is on the 16 key added nutrients, alongside its protein content per serving. This means we should highlight that the product is nutritionally balanced, containing so much more than just protein.
For this reason the content and communication at FS should not reference:
Fueling your day
Muscle growth
Protein shakes - instead please use the term ‘Vegan Protein Blend’
Workouts or post-workout
The gym
Visual Guidelines:
Aesthetic
Premium
Diverse
Inspirational
Dimensions:
All assets should be provided in 9:16 ratio for TikTok and Instagram stories.
IG and FB: Text should be set within the 4:5 boundaries, for assets to be used in-stream.
TikTok: Text should avoid bottom of the frame to avoid being hidden by caption.
All platforms: do not use commercial sounds or sounds that are remixes of commercial sounds
Text:
All text added should be platform native.
All assets should be provided with IG platform native text and TikTok native platform text.
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