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Project Summary

Project Name
"Time Blast" game Launch
Brand
Wildlife
Brand
Website
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Project Overview:

We are seeking a talented and creative UGC creator to produce engaging and humorous videos for our new mobile game, Time Blast. The game is a Match 3 blast game with a unique time-traveling twist, and we want to highlight this feature through entertaining and shareable content.

"Embark on an epic adventure through time with Time Blast, the ultimate match-3 puzzle game that will test your skills and captivate your imagination! Join the Timesmith family and travel through different eras, from the dawn of civilization to the wild west, as you solve challenging puzzles and blast colorful cubes! Use your strategic skills to match three or more cubes and create powerful combos and explosions that will help you advance through hundreds of levels."

The Timesmith, the family portrayed in the game, travels to time with an altered yellow couch, so this could also be a hook for your own video.

________

Responsibilities:

  • Create funny videos that creatively showcase the time-traveling aspect of Time Blast. 
  • Incorporate common time-traveling tropes such as being stuck in the same day, the butterfly effect of small actions, and visits from future selves.
  • Reference the gameplay (casual match 3 blast) and features of Time Blast in a way that feels natural and engaging.
  • Maintain a light-hearted and humorous tone throughout the videos.

***We encourage you to inject humor and enthusiastic energy into the video performances. It's ok to portray boredom or employ a slow-paced acting style if it enhances the comedic effect.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Create a natural and authentic script :) 

<Please download and open the game on your phone before filming so you’ll learn more about it and will have it ready.>

Start the video in your own, distinctive style hook and then move on to point out your experience with the game. Show it on your phone! Encourage people to download: it's brand new and it is free! End with a joke.

​_________

Ideas and Tropes to Explore (this are just broad ideas to inspire you, feel free to adapt to your style) - different characters can be played by yourself!:

Stuck in the Same Day:

  • Scenario: The protagonist wakes up and finds themselves repeating the same day, with each reset triggered by losing a level in Time Blast.
  • Funny Angle: Show the character getting increasingly frustrated and trying wacky strategies to break the cycle, only to realize that advancing in the game is the key.

Butterfly Effect:

  • Scenario: The protagonist makes a seemingly minor change in the game, like swapping two gems, which hilariously spirals into chaotic real-world consequences.
  • Funny Angle: Exaggerate the effects of these small actions.

Future Self Visits:

  • Scenario: The protagonist is visited by their future self, who has mastered Time Blast and is now back to give some hilariously cryptic advice.
  • Funny Angle: Play up the confusion and absurdity of the advice, like future self insisting that matching red gems will save the world.

Accidental Time Travel:

  • Scenario: The protagonist accidentally travels back to different historical eras while playing the game, interacting with historical figures who are surprisingly into Time Blast.
  • Funny Angle: Show historical figures (homemade versions of people like Cleopatra or Shakespeare) offering tips or complaining about difficult levels.

Time-Traveling Pets:

  • Scenario: The protagonist’s pet starts traveling through time due to the game's influence, causing cute and funny mayhem.
  • Funny Angle: Highlight the pet’s antics in different time periods, such as a cat in ancient Egypt being worshipped or a dog in the future using advanced tech.

Multiverse Madness:

  • Scenario: The protagonist encounters multiple versions of themselves from different timelines, each with a unique and funny personality.
  • Funny Angle: Show the chaos and comedy of trying to coordinate all these versions to win a level in Time Blast.
Additional information

DO

  • Please film in natural bright light
  • Send the Raw content
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Wildlife
Pronunciation
Social Media
Category
Apps
About

Wildlife Studios is one of the largest mobile gaming companies in the world.

Founded in Brazil in 2011, our company has grown to become a truly global organization. Our offices are located in the United States, Brazil, Argentina, Ireland and Israel – and we’re still expanding. Today, our portfolio of over 60 games engages billions of players around the world.

Here, we create games that stand the test of time. Games that will excite, intrigue, and engage you for years to come!

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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July 21, 2024
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