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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Unboxing Video for MySweetSmile's Award-winning Product
Brand
MySweetSmile
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like aesthetically pleasing unboxing shots of the Teeth Whitening Powder as well as scenes of the product in use. The creator should showcase the toothbrush being dipped into the powder, and brushing their teeth in a beautiful bathroom.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We want a testimonial video of our creator finally unlocking the secret to whiter teeth with the MySweetSmile Teeth Whitening Powder. The creator will showcase unboxing shots of the product, and breaks down how she uses it by dipping the toothbrush in the powder, and proceeds to brush her teeth. We also want her to include shots of herself smiling and posing to the camera while showcasing the end result to communicate how the product has made her feel a lot happier and confident with her smile. 

Here's a link to the product for reference: https://mysweetsmile.com/products/teeth-whitening-powder 

Main Concept
Script/Description of Scenes

Please create a script/storyboard that is natural and authentic to you!

Please use a Strong Hook such as: "Here's a lazy hack to whiter teeth without any gimmicks!" 

  1. Creator should emphasise on how fast, easy, and convenient it is to use our teeth whitening product. 
  2. Convenience: NO strips, NO mess, NO bleaching, all they have to do is brush their teeth. 
  3. It only takes less than 4 minutes a day to get whiter teeth. 
  4. Our formula has zero peroxide so it's completely safe for enamel, NO side effects and NO sensitivity/gum irritation after whitening. 
  5. The user feels a lot more confident with their smile, and finally have whiter teeth after years of drinking coffee/tea/wine. 
  6. Please mention our offer of "£5 off + FREE 2-Day Delivery" in your Call-To-Action.
Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
MySweetSmile
Pronunciation
Social Media
Category
Health/Wellness
About

Think back to those old days of teeth whitening – the discomfort, the sensitivity, and the uncertainty. We didn't like it either. That's why at MySweetSmile, we set out to shake things up. We're a team passionate about redefining home teeth whitening, making it a safe, comfortable, and effective experience for everyone.

The brand name is written as MySweetSmile. We want to keep things honest and as authentic as possible. Do not exaggerate results such as comparing the results to a treatment at the dentist office or likening it to surgery or getting veneers.

Brand Guidelines

Smirk, Whites Beaconsfield and DrDent

Tone of voice

Genuine, approachable, relatable

Competitors/similar brands

Smirk, Whites Beaconsfield and DrDent

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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