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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Buying first home
Brand
Wollit
Brand
Website
Compensation for this project
$125
Duration
Up to 15 seconds
Format
Physical product
Yes

The Brief

Description

We’d like a UGC video which tells the story of someone using the Wollit app to improve their credit score and results in them getting approved for a mortgage.

We need a really visually attention-grabbing hook that speaks to our target audience of someone saving for a house deposit. Quick transitions between scenes to keep it engaging. And subtitles over the video in case the sound is off.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Wollit is a mobile app that helps people improve their credit score month after month by helping them build a positive credit history in a safe and easy way.

A higher credit score not only makes you more likely to be approved for credit but can also save you money through lower interest rates.

Wollit Credit Builder plans start from just £9/month. Wollit will then report your monthly payments to all the major UK credit agencies - Experian, Equifax and TransUnion.

Wollit will also report any rent payments you make, further boosting your credit history.

The app includes other useful financial tools too, such as the Affordability Risk Monitor which analyses your spending and alerts you to risky behaviours that could prevent you from being approved for credit.

Main Concept
Script/Description of Scenes

[Opening scene should feature someone holding house keys]

Hook: Dreaming of buying your first home? A low credit score could stop those plans. I know from experience. [or would this be better: I had a diaster buying my first home. Don’t make the same mistake as I did.]

Pain point: Last year I was saving for a house deposit but my credit score prevented me from getting approved for the mortgage I wanted.

[Followed by scenes showing the app being downloaded and used, (can be via green screen and/or lifestyle shots) including creating a Wollit account and the app’s main dashboard.]

Solution: My friend then recommended me Wollit. It’s an app that helps build your credit score month after month and increases your chances of getting approved for things like credit cards, loans, and mortgages. They’re rated “Excellent” on Trustpilot, so you know you can trust them.

Outcome: I’ve since been approved for my mortgage and this was only possible thanks to Wollit.

CTA: Unlock the secret to a better credit score – download Wollit today!

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Wollit
Pronunciation
Social Media
Category
Apps
About

Wollit is a mobile app that helps people improve their credit score month after month by helping them build a positive credit history in a safe and easy way.

A higher credit score not only makes you more likely to be approved for credit but can also save you money through lower interest rates.

Wollit Credit Builder plans start from just £9/month. Wollit will then report your monthly payments to all the major UK credit agencies - Experian, Equifax and TransUnion.

Wollit will also report any rent payments you make, further boosting your credit history.

The app includes other useful financial tools too, such as the Affordability Risk Monitor which analyses your spending and alerts you to risky behaviours that could prevent you from being approved for credit.

Brand Guidelines

All our videos need to contain this disclaimer. Please add it to all the 'Final Edit' versions of your videos, following these instructions. Other subtitles / text overlays can be how you see fit! 

Disclaimer Edit requirements:

  • Background colour: white
  • Font colour: Black
  • Font style: Classic
  • Font size: 6
  • Text: Improvements to your credit score are not guaranteed
  • Position: bottom third of video under any text overlays but within the text safe zone

Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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