3 reasons why I screen my Vaginal Microbiome with Daye - US
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want to create a UGC video ad presenting our vaginal microbiome screening. This product allows you to test for pathogens in your vaginal microbiome. You order the test kit, and take a sample with a tampon from the comfort of your home. Afterward, you send our labs the tampon and receive your test results in a matter of a few days. Based on your results, you can decide if you want to book a further consultation with a specialist. Please read our product page to have a better understanding of our product. - https://www.yourdaye.com/products/at-home-vaginal-screening/
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Please create a script that is natural and authentic to you!
Hook: 3 reason why I screen my Vaginal Microbiome with Daye
BODY
1.Find out which bacteria and pathogens are causing my recurrent infections
2.Easy at-home testing with a tampon and results delivered to my inbox
3.Access to gynae specialists and treatment online
OR
(The first point could also be mentioning fertility rather than infections)1. .Screen for vaginal pathogens that might impact my fertility
CTA: FIND OUT MORE (The video should have shots of you and close up of the product. Please do a voiceover on the video.)
SHOTS TO INCLUDE IN THE VIDEO (can be ordered as you wish)
- Opening the diagnostic tampon box
- Camera on you opening the box
- Reading through the instructions
- Scrolling through your results
SHOTS TO INCLUDE IN THE VIDEO (can be ordered as you wish)
- Opening the diagnostic tampon box
- Camera on you opening the box
- Reading through the instructions
- Scrolling through your results
Things to consider -
- Please create the content 30-45 seconds long
- Please provide the video without subtitles
- Please be mindful of the brand and use on brand colors and ‘clean’ aesthetics
- Please make sure the video has natural light and please use a ring light and high quality camera
- The background should be plain but can include green plants or neutral colours
- Speak in an entertaining and upbeat way, but also keep the natural tune
- Please emphasis the hook and draw attention in the first 3 seconds
- Please use the script as a guide but feel free to amend in a way that feels natural to you
- Please try not to use the term ‘women’ as this is not inclusive and therefore not on brand for us - we can use people with vaginas/people with periods/women and AFAB folk
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IT'S A NEW DAYE IN GYNAE HEALTH
From the beginning of time, women and people assigned female at birth have been sidelined from medical research, turned away from doctors, taught to believe pain is just something to put up with. And frankly, we’re over it.
At Daye, our pain tolerance is 0. We’re on a mission to eliminate the gender gap that keeps so many female health issues in the dark. From our world’s-first Period Pain Clinic to ProViotics, Diagnostic and CBD-Coated Tampons, we’re raising the bar for vaginal and reproductive healthcare.
https://www.evvy.com/
https://www.itsaugust.co/
https://www.foriawellness.com/
Daye is...
CULTURALLY-AWARE
GRACIOUS
WITTY
INTELLIGENT, KNOWLEDGEABLE
FEARLESS
https://www.evvy.com/
https://www.itsaugust.co/
https://www.foriawellness.com/
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