Owe You My Life
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Following the "I owe you my life" trend but extending past the trending audio sound and leaving a to-camera review of the product.
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Garnier BHA + Niacinamide Daily UV Fluid
Please start with a simple but effective hook, along the lines of: "To the pharmacist that recommended BHA + Niacinamide for reducing acne marks and sebum. I owe you my life". Just like the trend + video link shared, the first 6 seconds/while the trending sound is playing, we should follow the trend and show the product being squeezed out of the pack.
Once the original audio ends, turn the video into a longer application and introduce a VO review of the product as well. You should make this a smooth transitional that doesn't feel too jarring. Calling attention to the fact that the audio has ended but you're continuing is fine, if that feels most comfortable. Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the website or product comms below and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "its so moisturising".
Product info to keep in mind:
- No white cast
- high SPF 50+
- ultra-light formula
- mattifies instantly for skin that looks naturally healthy and not artificially shiny
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep up the tone of conversational and fun!
Please do not wear any branded clothing and avoid excessive jewellery.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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