Video Brief: UGC - "Get Ready With Me" Trend Featuring Embryolisse Lait-Crème Concentré
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Project Summary
The Brief
Create a 30-second user-generated content (UGC) video where the content creator participates in the "Get Ready With Me" trend, showcasing Embryolisse Lait-Crème Concentré as a crucial part of their morning routine. The video should be visually engaging, with a captivating first 4 seconds, and include a call to action to shop at the Embryolisse TikTok shop.
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Lait- Crème Concentré:
Description:
- Best seller since 1950. The ideal moisturizing care in all circumstances
- Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
- Multi-purpose: It’s a 6-in-1 product.
- Versatile: Suitable for all skin types, including sensitive skin
- Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
- Hydrates and softens the skin, leaving it smooth and supple.
- Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
- Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Create a script that sounds natural and it's authentic to you - make sure to include the key elements mentioned below :)
Target Audience:
- Beauty enthusiasts, skincare lovers, and individuals interested in morning routines and lifestyle content.
Key Messages:
- Highlight Embryolisse Lait-Crème Concentré as an essential step in the content creator's skincare routine.
- Showcase the product’s benefits and its role in achieving a flawless, hydrated base for makeup.
- Encourage viewers to purchase the product through the Embryolisse TikTok shop.
Content Guidelines:
Impactful First 4 Seconds:
Start with an eye-catching scene to capture attention immediately.
Example: The content creator waking up, stretching, and smiling at the camera in a well-lit, aesthetically pleasing bedroom.
Introduction to the Trend:
Briefly introduce the "Get Ready With Me" trend with a text overlay: “Get Ready With Me!”
Morning Routine and Product Introduction:
Begin the morning routine by showcasing the Embryolisse Lait-Crème Concentré.
Example: The content creator picks up the product and shows it to the camera with a smile.
Application and Benefits:
Demonstrate the application of Lait-Crème Concentré, highlighting its smooth texture and quick absorption.
Emphasize the hydration and glow it provides, setting a perfect base for makeup.
Makeup Routine:
Briefly show the content creator applying makeup over the Lait-Crème Concentré, emphasizing how well the makeup sits on the hydrated skin.
Call to Action:
Conclude with a clear call to action encouraging viewers to shop at the Embryolisse TikTok shop.
Include a text overlay: “Shop Embryolisse Lait-Crème Concentré at our TikTok shop!” along with the Embryolisse logo.
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Storyboard Outline:
0-4 Seconds:
The content creator wakes up, stretches, and smiles at the camera in a beautifully lit room.
Text overlay: “Get Ready With Me!”
5-10 Seconds:
The content creator picks up Embryolisse Lait-Crème Concentré from their vanity or nightstand.
Close-up shot of the product as they smile at the camera.
11-17 Seconds:
Demonstrate applying Lait-Crème Concentré to the face, focusing on the smooth texture and quick absorption.
Show the hydrated, glowing skin after application.
18-25 Seconds:
Briefly showcase the content creator applying makeup, highlighting how well it sits on the skin after using Lait-Crème Concentré.
Show a quick transformation to a finished makeup look.
26-30 Seconds:
Final shot of Embryolisse Lait-Crème Concentré with a text overlay: “Shop Embryolisse Lait-Crème Concentré at our TikTok shop!”
Include the Embryolisse logo and call to action.
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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