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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Don't have 'mush' room for bad smells in your kitchen? Then you need Fun Guy!
Brand
Branded
Brand
OTOTO
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Fun Guy (Fridge Odor Absorber – the fridge odor absorber that tips his cap goodbye to funky smells!)

Create a fun and engaging video showcasing the witty and cute Fun Guy (fungi) fridge odor absorber. The goal is to highlight how Fun Guy eliminates unpleasant odors in the fridge. Demonstrating its usage and features is essential since this product is quite niche. We want our audience to clearly understand how it works.

The content may be used for paid advertising and may be featured on social media channels, our Amazon Shop, and other e-commerce platforms or marketplaces.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

BRAND:

OTOTO products are functional household items with a witty and unexpected twist. Many of them are inspired by fairy tales or myths, as exemplified by the Nessie collection. The OTOTO team believes humor to be an important part of their design process. OTOTO products are distributed internationally to over 30 different countries and can be found in museums, art galleries and design expos, as well as in home design stores in your area. OTOTO continues to look for new ideas, with a true passion for creation and the desire to share their work with anyone who appreciates creative design as much as they do.

PRODUCT:

Fun Guy is a quirky kitchen tool that absorbs odors in his belly. It is a safe - and cool - refrigerator smell eliminator! A great replacement for Home Charcoal Air Purifiers!

Fun Guy, a fridge smell eliminator, is perfect to have around when things get smelly. It's so easy to use and maintain! Before use, wash the little shroom. Take the lid off and pour in baking soda. Place the top back on and put Fun Guy in the egg section of your fridge. A sure winner!

Add a bit of personality to your fridge with Fun Guy, the adorable mushroom-shaped fridge baking soda holder! Made of dishwasher-safe and heat resistant silicone material, he is safe to use around food. More than just a novelty item, his fun yet functional design makes this kitschy gadget an absolute kitchen must-have!

Main Concept
Script/Description of Scenes

Please click and download the link, we provided instructions and do's and don'ts. 

​See link: https://app.air.inc/a/c37nuFL6U   

SAMPLE HOOK:

Don't have 'mush' room for bad smells in your kitchen? Then you need Fun Guy, the food-grade, BPA-free refrigerator odor eliminator. Simply take his lid off, pour in baking soda, place it at the back of your fridge, and then say goodbye to those funky odors for good!

Additional information

Don’t forget to just be you and stay authentic to your own style and approach!

Sample profile of creator : moms, amazon finds and food/recipe creators.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Branded
Pronunciation
Social Media
Category
Other
About

We build, acquire & scale e-commerce products into omnichannel and social brands that people love.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
OTOTO
Social Media
Category
Home and Living
About
BRAND: OTOTO products are functional household items with a witty and unexpected twist. Many of them are inspired by fairy tales or myths, as exemplified by the Nessie collection. The OTOTO team believes humor to be an important part of their design process. OTOTO products are distributed internationally to over 30 different countries and can be found in museums, art galleries and design expos, as well as in home design stores in your area. OTOTO continues to look for new ideas, with a true passion for creation and the desire to share their work with anyone who appreciates creative design as much as they do. PRODUCT: Fun Guy is a quirky kitchen tool that absorbs odors in his belly. It is a safe - and cool - refrigerator smell eliminator! A great replacement for Home Charcoal Air Purifiers! Fun Guy, a fridge smell eliminator, is perfect to have around when things get smelly. It's so easy to use and maintain! Before use, wash the little shroom. Take the lid off and pour in baking soda. Place the top back on and put Fun Guy in the egg section of your fridge. A sure winner!
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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