Why Aren't You Eating Chocolootz?!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a video that grabs attention by expressing frustration that chocolate lovers are still consuming subpar chocolate bars instead of Chocolootz. Emphasize the unique qualities and superior taste of Chocolootz chocolate bars.
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We will be sending 4 different chocolate products. Please note that these products will not have any packaging, the bars and pops will be sent in a vacuum sealed packages, do not show the packages, only the bars and pops.
Product information below:
Caramel Crunch: Milk chocolate filled with hazelnut praline and caramel. (this is the orginal chocolate bar that has been elevated in quality and taste)
Almond Dark: Dark chocolate filled with almond praline. (this is the lighter version of our bars and the one made for dark chocolate lovers. This bar is sugar free)
Cheesecake Delight: White chocolate filled with delicious cheesecake filling. (This bar is the greediest bar with the richest flavours. it is a creative bar for the greediest of consumers who want to indulge in a rich and flavourful experience)
Honey Pops: Upselling Malteser-style chocolate balls made of milk chocolate and honey pops inside. (this is our upsell product. it is not a bar but chocolate balls filled with honey pops. )
Please create a script that's authentic and natural to you! Share with Twirl ahead of filming please.
Key Points to Cover:
Hook:
o Start with a strong, attention-grabbing statement showing frustration or disbelief that people are still eating other chocolate bars.
o Example Hook: "Why are you still eating that terrible chocolate when there's Chocolootz?!"
Introduction:
o Briefly introduce Chocolootz and express your passion for it.
o Highlight that Chocolootz is made in Switzerland, known for its high-quality chocolate.
Key Features of Chocolootz:
o Swiss Made Quality: Mention that Chocolootz is crafted in Switzerland, renowned for its premium chocolate.
o Fresh Alpine Milk: Emphasize the use of fresh Alpine milk, which makes the chocolate incredibly creamy and rich.
o No Additives or Preservatives: Highlight that Chocolootz contains no additives or preservatives, making it a pure and natural treat.
o Ethically Sourced Cocoa: Talk about the ethical sourcing of cocoa beans, which supports sustainable farming and fair trade practices.
o Amazing Flavors: Mention the variety of flavors available, such as Caramel Crunch, Almond Dark, and Cheesecake Delight.
Comparison:
o Compare Chocolootz to other chocolate bars, emphasizing its superior taste, quality, and ethical production.
o Express frustration that people are missing out on this high-quality experience.
Call-to-Action:
o Urge viewers to try Chocolootz and experience the difference themselves.
o Mention special offers available on the Chocolootz website:
Buy two 10 packs and get 15% off with free delivery.
Buy three 10 packs and get 30% off with free delivery.
o Suggest trying Honey Pops as an additional treat.
General Guidelines:
• Tone and Style:
o Authentic, passionate, and slightly humorous.
o Feel free to express frustration and disbelief in a fun and engaging way.
• Creativity:
o Use your own words and style to make the message authentic and engaging.
This is a video aimed at gen.z and younger generations. Make it cool, fun and enticing!
General Guidelines:
- • Lighting and Audio: Ensure good lighting (preferably with natural light) and clear audio (use an external microphone if possible).
- • Background: Use trendy cafes, cozy home settings, natural outdoor settings, or a gaming setup with neutral colors to keep the focus on the product.
- • Comedic Elements: Feel free to add quick, funny reactions or playful comments to keep the video engaging.
- Tone and Style:
- • Authenticity: Make the videos feel genuine and personal. Avoid making it seem scripted or promotional.
- • Brand Image: Maintain a dark, sophisticated, and slightly humorous tone that resonates with Gen Z.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Chocolootz is the next big thing in Swiss chocolate, crafted for Gen Z and the young at heart. With unmatched quality and flavor, we're set to revolutionize the chocolate industry and redefine the chocolate experience for fans everywhere. Get ready to taste the future of chocolate.
We are a young brand, and we need to talk as if we're speaking to our best friend. We can add a touch of humor, but be careful not to disparage the product.
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