Facebook Comments Re-edit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Please take your existing ad and edit the content after the hook to communicate Fussy’s effectiveness (rather than convenience currently) as the main part of the product benefits, i.e. the fact it lasts all day unlike other natural deodorants due to it being backed by science and using a probiotic formula which eats up bad bacteria (the stuff that smells).
Please see this example for key messages to push post hook - https://drive.google.com/file/d/1bDQMbJQ7qyv_Gj2MJn9UxbC2nX52oP/view
Please use the ad preview links below to create additional green screen style ads for what inspired you to buy Fussy natural deodorant.
Each hook should open with you overlayed using green screen effect over your facebook / instagram feed scrolling through and then clicking on the relevant ad (you need to accept the Ad Preview and then navigate on your home feed i.e. scroll through a few posts to see the video appear).
Note: If selected, you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
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Use code: TWIRLUGC > Discounts the value of the product and use code: SHIPPING99
Please choose from our products within the following shop page: https://www.getfussy.com/collections/bundles
Hook 1 - Matt Reacts Ad
Open up the video on your feed (with you overlayed on green screen), scroll to the ad previewed here - https://fb.me/24hR6db9r5BB60K and scroll through the comments highlighting the positive sentiment and social proof.
BODY:
In the content please communicate the following three key messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2 - Deborah Dragons Den Ad
Open up the video on your feed (with you overlayed on green screen), scroll to the ad previewed here - https://fb.me/1Fv5dWxvriSkRU_B and scroll through the comments highlighting the positive sentiment and social proof.
attach the new 'body'
Hook 3 - Natural v Not Natural
Open up the video on your feed (with you overlayed on green screen), scroll to the ad previewed here - https://fb.me/25eZB2qw1ff0DN_Z and scroll through the comments highlighting the positive sentiment and social proof.
attach the new 'body'
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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