Direct to camera testimonial - Travel photobook
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create authentic-feeling, direct to camera testimonial video content that positions a Popsa photobook as the ultimate way to document your Summer vacation. These shots will include talking direct to camera with you and the product, the unboxing process, app footage showing how to make it, and a selection of product shots. The scripts should feel natural but follow the guidance supplied to ensure they fit with our research and insights.
We will need the raw footage for this brief. It will be used to create 1 video. Please only apply if comfortable!
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Popsa is an app that turns your photos on your phone into photobooks in less than 5 minutes. Just select your photos and the app creates your layout instantly. You can even preview your book in 3D to see exactly what you are getting.
SCRIPT: I take so many photos when I travel but never do anything with them...
Until I found Popsa!
Popsa is an easy to use app that turns your travel pics into photobooks in minutes.
The app creates your layout automatically and has loads of simple features to make sure your book comes out exactly how you want it. No design skills needed to make something that looks great!
I made this book of our trip to (INSERT LOCATION) and it's great to finally have these photos off my phone and printed in real life.
Download the app today and get 20% off your first photobook.
SHOT LIST
We will supply a shot list which breaks down the individual shots we need back from you. These will then be edited by our internal creative team. Please provide each individual raw clip not just one 30 second edit.
PRE-PRODUCTION
If selected you will be required to create your travel-focused photobook and share your design with us ahead of ordering so we can refine any designs and layouts that don’t match our guidelines. For this creative we require 2 books to be produced.
We want to test an older demographic for this brief. Ideally this would be an older couple that travel lots. The family have grown up and left the family home so they have a lot more time to travel the world.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
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