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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Adventure with Dog - 4 Summer Essentials (PDOL - 11)
Brand
Bind Media
Brand
Pet Drugs Online
Compensation for this project
$150
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We are on the lookout for an active dog mum and/or dad to film a summer essentials with their furry friend. You’d be perfect for this brief if you love spoiling your dog and taking them on adventures!

We’d love for you to take your dog on an adventure, whether it's on a day trip to the coast or a long walk in a local rural area. We want to see the dog having fun in a picturesque location. We’d also love for you to demonstrate the products we send.

We want the video to be as natural as possible, so whilst we have provided a script, we are happy for you to adapt the way things are said to make it more natural for you to say. It would be great if you could have shots of your dog in the first three seconds to hook the user's attention. 

Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic), such as Pugs, French Bulldogs, English Bulldogs, etc.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

We want the video to be as natural as possible, so whilst we have provided a script, we are happy for you to adapt the way things are said to make it more natural for you to say. It would be great if you could have shots of your dog in the first three seconds to hook the user's attention. 

Hook 1: Here’s my top 4 Summer essentials for taking my dog on adventures.

Body

  1. My doggy first aid kit. I take {name} everywhere with me. {he/she} loves getting up to mischief, so having this kit gives me peace of mind to treat {name} if {he/she} gets injured when we are away from home. For me, it’s an absolute must. (During this point please demonstrate the product, opening it up and showing the contents)
  2. I love this one: Itch relief spray! Sand, dust, grass and heat can irritate {name}’s skin, especially in sensitive areas. It provides instant itch relief and rehydrates her skin to help it heal!
  3. No more smelly towels in the car/van! These eco-friendly disposable towels have been a game changer. They are super absorbent and fast-drying and save me from doing more washing!
  4. I also recommend these brilliant travel bowls. There are loads available on the market, but these are my absolute favourite. They pack down small and are lightweight, so they take up very little space in our car/van and even in our backpacks on long hikes!

I bought all of these from Pet Drugs Online. They are a vet-approved, affordable online pet store, and honestly, I use them for everything! 

CTA: Your summer adventure awaits! Grab all your summer essentials from Pet Drugs Online today.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2

Taking your dog on summer adventures? Don’t forget these 4 essentials!

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
Pet Drugs Online
Social Media
Category
Pets
About
Pet Drugs Online is over 15 years old and trusted by thousands of pet owners in the UK. Low prices, high convenience supplier of quality, vet-approved pet supplies straight to your door.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

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