Gin that lets you unwind without regret
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a short video describing experience and benefits of our product.
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A pioneering new gin alternative, innovatively distilled with fragrant botanicals for a full flavoured 10% G1N.
Please make it sound natural to you, feel free to adlib but stick close to the script.
Location - In Kitchen.
“I love relaxing with friends for a social drink but I can’t deal with the hangover, anxiety and knock on impact it has on my week.”
[Talking to the camera, relaxed in kitchen.]
"I’ve been hunting for a solution for ages and I’ve finally found it.”
[Pick Up Decem Bottle.]
“DECEM is a new take on classic Gin. It has a low ABV at just 10%, meaning I can still unwind without feeling rough the next day.”
[Slow zoom pan on the ingredients list on bottle]
“It has an amazing complex flavour and I can taste the hints of the fragrant botanicals it’s distilled with: juniper, coriander, angelica, orange and lemon peel.”
[Start making a G&T with Orange Peel and Ice. (Don’t show Tonic Brand) Zoom in on hands and pour. Make look delicious and refreshing. ]
“It’s also lower calories than my regular G&T’s!”
[Smile and hold G&T glass.]
“You don’t have to take my word for it, they have excellent reviews on Trustpilot.”
[Overlay screenshots of some of our 5 Star Trustpilot Reviews. Take a sip in the background.]
“They’re currently offering 25% off your first bottle. Code in the caption.”
[Smile / wink and raise glass in one hand. ]
“Cheers!”
DO
- MUST be age 25+
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Born in 2013, Otherway is a strategically-led studio where design and communications work together.
We launch, transform and invest in brands to create a more positive future.
Based in London and San Francisco, our multi-disciplined team is a collaboration of strategists, designers, writers, creatives, producers and digital experts – all full of smart ideas and a fearless attitude to help our partners succeed.
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