Create healthy habits using WithU
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a short video that is chatty/conversational, which tells the story of your fitness journey and how WithU has made it much easier for you to stay on track with your fitness goals within your daily routine. Keep the tone light, energetic and fun.
Glossary:
Coaches - what we call our trainers
Audio-guided - how we describe our workouts
Refer to the app as "the WithU app"
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WithU are one of the fastest growing fitness platforms in the world. We're an audio fitness app on a mission to break down the barriers that stop people from taking the first steps on their fitness journey. Most people struggle to find the motivation to prioritise their fitness. The reasons not to, overpower the reasons to. WithU was built for this audience as we look to empower the world to choose fitness.
We believe fitness is for everyone, no matter what your ability or experience may be. Wave goodbye to exercise boredom with 1,000s of audio-guided workouts spanning 20+ disciplines (HIIT, Boxing, Running, Pilates, Yoga, Meditation etc) all at your fingertips. There's something for everyone whether you're a beginner or a seasoned pro. And all workouts can be done anywhere, anytime (with or without equipment) so you can workout on your terms (at home, in the gym and everywhere in-between). And that's not all, our world-class coaches are on hand to give personalised support and motivation every rep of the way.
https://withutraining.com/
Scene 1: Landing the consumer pain point.
Talk about your daily routine (could be footage of your day or talking to camera) and any reasons/excuses that stop you from working out. E.g. you could have a super busy schedule and struggle to find the time to workout, you might find it overwhelming or intimidating, lack motivation, lack knowledge and don't know where to start.
Example: "I'm a super busy mum and struggle to find the time to work out. I needed something that would fit my routine."
Scene 2: Landing the product.
Talk about the benefits of WithU, here are some you could talk about:
- All workouts are audio-guided with a world-class coach giving you cues, support and motivation (plus the 3D Avatar is there if you need it)
- Thousands of workouts at your fingertips across a wide range of disciplines to choose from (e.g. HIIT, Yoga, Pilates, Running, Meditation etc)
- Something for everyone whether you're a complete beginner or seasoned pro
- Workout on your terms whether thats at home, in the gym and everywhere in between
It's important at this scene to demo the product and do a workout either at home, in the gym or outside.
Example: "Recently I've been trying out the WithU app and I've found it easier than ever to stay fit with their audio-guided workouts. With thousands of workouts to choose from I can find a workout that fits into my busy schedule and the coaches talk you through all the exercises and keep me motivated."
Scene 3: How it's helped you.
Recap on how WithU has helped solve the reasons/excuses that stopped you working out and the benefits it has had integrating fitness into your routine, ending with recommending downloading or trying the app.
Example: "I was looking for something that would fit into my busy routine and if you want to start building healthy habits, I would recommend downloading the WithU app."
DO:
- please film in natural light, ideally facing a window
- when not directly speaking to a camera, use VO but ensure audio quality is seamless and natural
- Add engaging native-looking captions to your video! remember to submit the version without!
- Keep it lively and energetic
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- don't film via TikTok app. In case of revisions please edit with CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
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Our brand purpose is to empower the world to choose fitness.
Most people struggle to find the motivation to prioritise fitness. Reasons not to, overpower the reasons to.
We know 50% of the world’s population desire's to be fitter and healthier, but the majority do nothing about it.
It's important we make fitness accessible to everyone, remove barriers and intimidation from fitness and give people access to a premium holistic health and fitness experience. WithU was created for ‘enthusiasts' of all levels and especially for people that are just beginning their fitness journey. We have seen first hand the positive impact that exercise can bring to the body and mind and our mission is to make our content as accessible as possible to as many people as possible.
Not necessarily competitors but FiiT, Peloton, Les Mills, Gymshark, TRX, Freeletics
The core characteristics of our voice are knowledgable, empowering, playful and confident.
Knowledgable means we share our collective learnings to better our member's journeys.
Empowering means we show our members that they are capable of more than they might believe. We celebrate every achievement whether it's big or small.
Playful means we're unafraid to laugh - including at ourselves. We see the funny side to every situation, and don't take things too personally.
Confident means we know what sets us apart from the competition, and we're not afraid to shout about it. We're unafraid to stand up for what we believe in.
Not necessarily competitors but FiiT, Peloton, Les Mills, Gymshark, TRX, Freeletics
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