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This project requires a physical product
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
UGC Video for Evereden Kids Skincare
Brand
Evereden
Brand
Website
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
Yes

The Brief

Description

Narrated reel that speaks to kid friendly skincare using products specifically formulated for kids. Non-toxic and clean ingredients with fun to use packaging.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

  1. Kids Multi-Vitamin Face Wash uses organic coconut water to gently cleanse, removes excess oil, dirt and pore-clogging impurities, and support the skin’s natural barrier.
  2. Kids Multi-Vitamin Face Cream hydrates, balances, and soothe vulnerable facial skin. It is formulated with niacinamide to help skin retain moisture all-day long.
  3. Premium Mineral Sunscreen SPF 30 offers 100% mineral broad-spectrum protection all year long. Made with non-nano zinc oxide, skin nourishing sunflower and jojoba oils, and cucumber extract for a natural, fresh scent.

Pure, plant-based ingredients are at the heart of our formulas. 

Our formulas are born out of an obsession to go above and beyond the highest standard in safety, quality and care

  • Clean, non-toxic & plant-derived
  • Certified to the highest standards
  • Dermatologist developed to improve skin’s health

Main Concept
Script/Description of Scenes

Please refer to guidelines here: https://docs.google.com/presentation/d/16bcAH-RM0n2hH5A6ylKJvrQHXrO_c6CG5Kn0cxdM0/edit?usp=sharing 

Create a script that is natural and authentic to you!!

Theme: Reasons not to buy Evereden

Hook: “Reasons why you should never use Evereden products” 

Tone: Comedic + Informative 

Visual Direction:  

Narrated reel similar to this video that speaks to kid friendly skincare using products specifically formulated for kids. Non-toxic and clean ingredients with fun to use packaging. 

Shot list:

  • Camera facing narration
  • All products being shown to camera
  • Application close ups (bottle being pumped, texture of the product coming out of bottle, etc)
  • Kids using product and reacting to it 

Messaging hierarchy  

  1. Leaves your kid’s skin so soft you’ll want to steal their products for yourself 
  2. Your kid will have a better routine than you and learn healthy habits from a young age
  3. Smells so good! Like peaches. They’ll want to use the products every single day
  4. Made with non-toxic and clean ingredients your search for the perfect kid friendly skin care brand will be overs

Wardrobe: 

Neutral, appropriate clothing

Background: 

Bright sunlit room with natural light or bathroom with bright light 

Product:

Kids Multi-Vitamin Face Wash 

Kids Multi-Vitamin Face Cream

Premium Mineral Sunscreen SPF 30

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST film via back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Evereden
Pronunciation
Social Media
Category
Baby
About

Evereden offers baby-safe & pregnancy-safe skincare for the whole family. Discover natural & innovative formulas for adults, kids, and babies.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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