TRIP switching off in the evenings
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hey Michael,
We loved the content you did last time so would love to work with you again. We've brainstormed and created a quite specific brief which we've added below. We really want to focus on the burning of the post it note as a really strong visual hook.
We want you to create a 20 second video about the product, with a strong thumb stopping hook, a good description, and a compelling CTA at the end. The big caveat is that we can't mention CBD or THC on Meta ads, so we have to talk around the fact that it's a CBD drink, calling it TRIP drinks instead. Note that when showing close ups of the can, keep a finger over the CBD part of the description.
TIP: We like backgrounds and sets to be aesthetically pleasing.
Please add subtitles as a copy overlay
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These are the drinks we want to showcase: https://drink-trip.com/products/mixed-pack
We'd love you to showcase the collection of flavours so that customers can see the variety and different colours in the shots. There's no need to call out all the flavours individually, it's more of a visual aid.
Please note that new customers get 20% off so good to include this in a call to action.
Visual hook: Post it note held up to camera that reads 'feel like your mind’s on fire?'. Post it note is lit with lighter and it burns
Copy/VO hook: I used to really struggle to switch off in the evenings
Visual problem: Fridge full of diet coke/unhealthy fizzy drinks, then cut to them pouring it all down the sink
Copy/VO problem: I was constantly drinking sugary drinks and alcohol in the evening with my dinner, but it turns out it was keeping me wired all night and I could never get a full 8 hours of sleep.
Visual Solution: Show unboxing of products, receiving at door, ASMR drinking
Copy/VO solution: I said all this to my doctor/friends, and they said I should switch to drinking more calming drinks in the evening - so I thought I’d give TRIP a go. It’s only been 2 weeks and the change in my sleep has been crazy. It's natural ingredients including chamomile and ginseng make it really easy to dose off, and they have no additional sugar meaning I don't get that sugar high anymore.
Visual CTA: Creator shows drink, smiles points to link below.
Copy/VO CTA: Ditch the fizzy drinks and try TRIP instead. Hit the link down below for 20% off for new customers
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
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