Valentine's Day gifting - Couple focused Photobooks ad for Popsa
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for a couple to work with to produce some Valentine's day video content to be turned into ads to promote a Photobook as the perfect gift for a loved one this Valentine's Day. Two scripts will be supplied along with an overarching shot list and best practice guidelines. Create a photobook of all your dates and adventures from the last 12 months and surprise your partner with a gift they are guaranteed to love. Popsa instantly turns your photos into the perfect layout, creating a photobook in minutes.
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Popsa is photobook app that turns the photos on your phone into an instantly designed photobook. You will be required to design your book using your own photos and the team at Popsa will help refine your design for you.
Creative idea:
Shoot a voiceover-led gifting ad that positions a Popsa Photobook as the ultimate Valentine’s gift. Surprise your partner with a book filled with all your dates and adventures from the last year. A gift they are guaranteed to love. Flowers die, memories in a photobook live forever.
Creator requirements:
We will provide a rough script with 2 hooks to follow along with a shot list. We also require all the raw footage so we can re-edit or translate the video. These shots will include direct to camera interaction with your book, the unboxing process, gifting reactions, app footage showing how to make it, and a selection of product shots.
Include some direct to camera interaction with the product and you gifting it to your loved ones but you do not need to talk to camera on these edits.
Example script:
Struggling for ideas for what to get your partner for Valentine’s Day?
I had 1000s of photos of the two of us that I was doing nothing with…
So I decided to turn all our dates and adventures from 2023 into a Photobook with Popsa.
It’s a thoughtful gift made in minutes that they are guaranteed to love. Flowers die, photobooks live on forever.
I’ve tried several printing services before but Popsa is by far the easiest way to print your photos
Just select your pics and Popsa creates the perfect design for you.
I could not let all our memories together end up in a digital dump
So it’s great to see all our photos printed, not just sat on our phones
Try Popsa today and get 20% off your first photobook
We would need this content back by mid January and you must be comfortable appearing on camera as a couple
Hook 1: Struggling for ideas for what to get your partner for Valentine’s Day?
Hook 2: This year ditch the predictable Valentine’s day gifts…
Flowers die, Photobooks live forever!
Turn your photos together into a Photobook with Popsa
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
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