3 - Conversational Cooking Video with Chakalaka Beans
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Selected creator will be assigned to 3 briefs - 1, 2, and 3. Please apply to all. In your application, please upload any previous cooking video / photo examples.
Brand Overview:
We are looking for 1 UGC creator to do 3 different recipes for Chakalaka Brands. Chakalaka Brands offers a range of South African bean dishes that are plant-based, gluten-free, and embody a vibrant blend of beans, vegetables, and spices. Their products are available in three varieties: Mathata (mild), Original (medium), and Mathata (spicy). These bean dishes are traditionally served at South African barbecues or braais, and they represent a celebration of life, vibrant flavors, and cultural unity.
Each video should briefly introduce Chakalaka Brands, highlighting the uniqueness of the product and its cultural significance. Avoid repeating recipes already featured by the brand, like hot dogs or quesadillas.
Please be creative in recipe selection and presentation, drawing inspiration from the brand's existing content and ethos.
For product information and inspiration: https://www.instagram.com/chakalakabrands /
For recipe ideas (excluding hot dogs or quesadillas): https://chakalakabrands.com/recipes/
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You can find our 3 products here: https://chakalakabrands.com/shop/
Please create a script / concept that is natural and authentic to you! Please share your recipe choice and a rough guide of your script ahead of filming.
Direct Camera Talk & Cooking
Style: A personal cooking show format where the creator talks directly to the camera while preparing the dish.
Content: Feature a third recipe, discussing the ingredients, the cooking process, and the cultural significance of the dish.
Tone: Conversational and friendly, creating a sense of connection with the audience.
Feel free to add your own style and personality. We are giving you creative freedom as well. Here are other really good examples:
https://www.instagram.com/p/Cw8O27APDsR/
https://www.instagram.com/p/Cw0jIY1RChl/
https://www.instagram.com/p/Cv-jj_ogB10/
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
- make the food look really apetising and preferably using white plates
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Social Media Marketing and Content Creation
Your content
Your uploads
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Please note: It may take up to 10 min until your assets are shown here.