Savannah x Cashback (7 clips)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hi Savannah! We have 7 new clips for you to film, please. We can stitch the videos to the 'Body' of the video, so you only have to deliver the final edit and raw edit of the individual clips/variations.
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Cashback.co.uk
Hook One
Description: Shot One: Looking directly at the camera crying. Shot two, further back, observing you crying, looking at your laptop, displaying an online bank account/monthly statement that is clearly empty/in the red/negative.
Narration & Text Overlay: Worried about money? That used to be me, but thanks to Cashback, that's a thing of the past - check this out!
Hook Two
Description: Shot One: Looking directly at the camera, looking afraid and worried, hiding under a duvet. Shot two, further back, observing you worried looking at your laptop, displaying an online bank account/monthly statement that is clearly empty/in the red/negative.
Narration & Text Overlay: Money worries keeping you up at night? That used to be me, but thanks to Cashback, that's a thing of the past!
Hook Three
Description: Video of you getting your card declined in a restaurant (similar to your Tesco version, with the bright Monzo card).
Narration & Text Overlay: This used to be so embarrassing but thanks to Cashback, I no longer get my card declined.
Hook Four
Description: Video of you getting your card declined at a petrol station (similar to your Tesco version, with the bright Monzo card).
Narration & Text Overlay: This used to be so embarrassing but thanks to Cashback, I no longer get my card declined.
Hook Five
Description: Video of you getting your card declined at an ATM (similar to your Tesco version, with the bright Monzo card).
Narration & Text Overlay: This used to be so embarrassing but thanks to Cashback, I no longer get my card declined.
Variation 6: Video Edit Tweak
Description: In your original video, for your demonstration section of Cashback.co.uk, you filmed yourself showcasing our website on a desktop computer. Can you reshoot this section, but instead of showcasing on your desktop computer, can you instead shoot this demonstration section looking at a mobile phone instead.
Scene: Over the shoulder shot, showcasing the website on a mobile phone. - Show demonstration only.
Text Overlay: include a version with and without. "Simple online tasks. It's free to join and on average members earn £150"
Time stamp: Seconds 6 to 10 (4 secs of edit/footage in total)
Variation 7: Additional Demonstration video (10sec)
Description: Can you shoot a 10 sec (standalone) demonstration video of Cashback.co.uk, that does not feature you in it. It’s still to be UGC, viewing the website for this shoot, it’s only a demonstration piece and cannot contain yourself in it, unlike everything else.
Scene: Over the shoulder shot, showcasing the website on a mobile phone. Show from sign up page, through the tasks/offers and the money earned total, and demonstration using the login details we provided
Text Overlay: include a version with and without. "Simple online tasks. It's free to join and on average members earn £150. Just complete levels and the more levels complete the more cash you earn. Trust me, it's no gimmick"
Time stamp: Seconds 6 to 15 (9-11 seconds of footage in total)
Key creative guideline – Add engaging captions to your video! Remember to submit the version with and without!
The text should be the same as what was used in the original video (for Cashback.co.uk), therefore keeping the hooks and main video consistent.
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