Unboxing/review of Pink Stork's Fertility Support Supplement
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like the creator to tell a story about personal infertility struggles and then show Pink Storks Fertility Support Vitamin and explain the benefits and how it helped her get pregnant. The description of Fertility Support: Pink Stork Fertility Support is uniquely crafted, combining 17 essential vitamins with our exclusive Conception and Fertility Support Blend.
This video will live on our amazon listing PDP. You can find this when you click on a product and go past the info squares to the videos. Product videos on Amazon Product Detail Pages (PDPs) serve several important purposes, enhancing the overall shopping experience and helping both customers and sellers.
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We would like the creator to tell a story about personal infertility struggles and then show Pink Storks Fertility Support Vitamin and explain the benefits and how it helped her get pregnant. The description of Fertility Support: Pink Stork Fertility Support is uniquely crafted, combining 17 essential vitamins with our exclusive Conception and Fertility Support Blend.
This dynamic blend promotes natural conception, hormone balance, and menstrual harmony.
Packed with key ingredients like methyl-Folate, Vitex, Myo Inositol, and Ashwagandha, it offers holistic fertility support.
Tailored for those with irregular cycles or trying to conceive for over 6 months, it's a personalized boost for your fertility journey.
Clean: Made without gluten, wheat, dairy, soy, shellfish, or GMOs. How to use: Take 2 capsules daily with water.
Take day or night. Best with food.
Take daily until a positive pregnancy test. Discontinue use and switch to a prenatal vitamin once pregnant.
Please create a script that is natural and authentic to you! Share this with rachel@usetwirl.com ahead of filming.
Feel free to make the phrases your own and get creative so it sounds non-scripted:
(Friendly intro: "Hey guys, I am here to tell you how Pink Stork helped me get pregnant!")
(Tell a short story about how you had a difficult time conceiving until you started taking Pink Storks Fertility Support Supplement.)
(Then talk about the product benefits/how to use: Fertility Support is uniquely crafted, combining 17 essential vitamins with our exclusive Conception and Fertility Support Blend.
- This dynamic blend promotes natural conception, hormone balance, and menstrual harmony.
- Packed with key ingredients like methyl-Folate, Vitex, Myo Inositol, and Ashwagandha, it offers holistic fertility support.
- Tailored for those with irregular cycles or trying to conceive for over 6 months, it's a personalized boost for your fertility journey.
- Clean: Made without gluten, wheat, dairy, soy, shellfish, or GMOs.
- How to use: Take 2 capsules daily with water. Mention if you do not like swallowing pills, you can open the capsule and mix it with juice or a smoothie.
- Take day or night. Best with food.
- Take daily until a positive pregnancy test. Discontinue use and switch to a prenatal vitamin once pregnant.
(Then show creator with a positive pregnancy test with the vitamin bottle in frame and finish by saying "Pink Stork has an entire fertility product line that is specifically created to support all possible struggles with your fertility journey, they are there for you through it all!)
For further visual suggestions, refer to the inspo videos.
We are a natural vitamin company so we must adhere to FTC guidelines. Do not make any untrue or exaggerated claims about the product.
Must show positive pregnancy test in video! Would be better if creator is newly pregnant currently.
How to use: Take 2 capsules daily with water. Mention if you do not like swallowing pills, you can open the capsule and mix it with juice or a smoothie.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Here are some key reasons for the inclusion of product videos on Amazon PDPs:
Enhanced Product Presentation: Product videos provide a more dynamic and engaging way to showcase a product compared to static images and text descriptions. They allow customers to see the product from different angles, demonstrating its features, design, and functionality, which can help potential buyers get a better understanding of the product.
Increased Trust and Credibility: Videos can help build trust with customers as they provide a more authentic and detailed look at the product. Seeing a real video of the product in action or being used by someone can create a stronger sense of trust and confidence in the product's quality and performance.
Improved Product Education: Videos can be used to educate customers about how to use the product, its various features, and any specific assembly or maintenance instructions. This can reduce the likelihood of returns due to misunderstandings about the product's capabilities or usage.
Demonstration of Key Benefits: Product videos can effectively highlight the key benefits and unique selling points of the product, making it easier for customers to grasp how the product can meet their specific needs. This can help customers make informed purchase decisions.
Emotional Connection: Videos have the power to evoke emotions and create a connection between the customer and the product. For example, lifestyle videos can show how the product fits into a customer's daily life or how it can solve a particular problem, helping potential buyers relate to the product.
Reduced Returns: Clear and informative product videos can reduce the likelihood of customers receiving a product that doesn't meet their expectations. When customers have a better understanding of what they are purchasing, they are less likely to return the product.
Competitive Advantage: Sellers who provide product videos may have a competitive advantage over those who do not. A well-produced video can make a product stand out in a crowded marketplace and attract more attention from potential buyers.
Improved SEO and Visibility: Amazon's search algorithm may take into account the presence of product videos in the search results. Having a video may boost your product's visibility and help it rank higher in search results, increasing the likelihood of being discovered by potential customers.
Mobile Shopping Experience: With the increasing use of mobile devices for online shopping, product videos can offer a more user-friendly experience, as they often require less scrolling and clicking to obtain detailed information compared to text descriptions. We are looking for a women in her 20-30s showing a positive pregnancy test, talking about how she took our fertility support and was able to become pregnant.
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What we do: At Pink Stork, we're all about women's wellness, especially during those special times in a woman's life. Our brand is dedicated to supporting women throughout their fertility, pregnancy, postpartum, and nursing journeys. We provide a wide range of carefully crafted wellness products that are designed to cater to the unique needs of expectant and new mothers.
We are more than just vitamins and supplements for women's health. Our purpose is to provide hope and support to women as they navigate their journey to motherhood. Customer Obsession is our number one core value and drives everything we do. We are obsessed with your success and so happy to be part of your journey!
Founder+CEO: Pink Stork Founder and CEO, Amy Suzanne has seen it all. Her path to motherhood was filled with obstacles, including an infertility diagnosis, severe morning sickness, and a deathbed scare, all with military deployments complicating these challenges.
As a mother of six, including one with Down syndrome, Amy is passionate about cultivating a business that is women-owned and run, where women, especially mothers, steer the course of the company.
Pink Stork is a women’s wellness brand dedicated to supporting women on their journey to and through motherhood. Our products cater to those trying to conceive, pregnant, postpartum, or nursing. We sell an array of products such as supplements, sweets, teas, topicals, and more so there is something for everyone. As a woman-owned and operated company, our mission is to provide hope and support to women at every stage of their motherhood journey.
- Our brand is characterized by bright and colorful aesthetics
- Content should be uplifting, empowering, and hopeful.
- Videos must be brightly lit, with no filters applied.
- Product visibility and readability are crucial, so feature the product within the first 5-10 seconds of the video.
- Any text included should be large enough for mobile device readability, preferably using dark pink text (hex code #E1228E) with a white background for clear contrast
- All statements must be in compliance with FTC regulations.
- Please use terms like “supports” rather than “heals,” “cures,” etc.
- Explain how the product fits into your everyday routine (ex: show yourself using the products at the gym, before meals, on the go, on the beach, etc.)
- Highlight key product ingredients
- Explain the benefits of each individual product and how the product contributes to your overall wellness goals
- Clearly show the label/packaging for brand awareness
- Shoot with vibrant, bright, natural-feeling lighting
- Upload in high resolution
- Ensure the backdrops for the video is clean, without mess/clutter
- Ensure nails are clean, without chips, aren’t excessively long, etc. If painted, nail polish should be light colored or bright
- Let your personality shine through!
Don’t:
- Overly edit pictures or videos
- Use excessive/unnatural filters or colored presets
- Include other brand logos or competitor products
- Send dark, poorly lit videos
- Include any material of a political nature in photos
- Add music or sound in the background
Ritual, Olly
Pink Stork communicates in a friendly, understanding, and relatable way. While still staying professional and educational, we want our content to speak to all women in all life stages appropriately.
Ritual, Olly
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