Say More with Interflora 💐
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Finding the right words is hard. Life is complicated, confusing, so we hit ‘like’ or send an emoji instead. Sometimes words just don’t seem enough. How do we share all we want to with the people that matter most? That’s where Interflora come in. Because when words fail, our florists don’t. They handcraft bouquets that say all that’s left unsaid, that tell your story in all its beautiful detail, that share just how you feel. These are flowers that say more.
We'd love some authentic and organic feeling UGC video to use on our social channels, that shows how Interflora flowers can help when words aren't enough. So we'd love for you to talk about someone you'd like to say more to and why. Your video could include you gifting the flowers to that person, or it could simply be aesthetic shots of the flowers with voiceover - whichever is more authentic to you and your content!
TIP: Share your concept idea + who you'll be 'gifting' to
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We’re experts not just in blooms, but emotions – creating those special moments of connection that bring people together, no matter the distance. All our bouquets are handcrafted by skilled florists all over the UK & Ireland. No production lines. No factories. When you hit order, that order zooms to someone who puts love, care and skill into a one-off creation for your special someone. We're a community of over 1000 independent businesses on UK and Irish highstreets, when you send a bouquet or gift with us, you’re supporting one of them. Long live local!
Please create a script/storyboard that is authentic to you and your content, this should have an organic feel! (must share before filming).
Your video should include you talking about someone that you'd like to say more to (for any reason at all, it doesn't need to be a special occasion) and why.
Start with a strong hook and continue with your script, describe your scenes, or list product highlights in bullet points.
If taking the flowers out of their packaging, please leave the florist tie around the flowers in place so that the bouquet keeps it's shape. Please also film within the first couple of days after receiving your flowers so that they look their best!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Hello, we’re Interflora, a community of local artisan florists crafting beautiful blooms and delivering gorgeous gifts across the UK and internationally.
We’re experts not just in blooms, but emotions – creating those special moments of connection that bring people together, no matter the distance.
All our bouquets are handcrafted by skilled florists all over the UK. No production lines. No factories. When you hit order, that order zooms to someone who puts love, care and skill into a one-off creation for your special someone.
We're a community of 900 independent businesses on British highstreets, when you send a bouquet or gift with us, you’re supporting one of them. Long live local!
The person you’re sending to is a one-off, so shouldn’t their gift be too? That’s why each of our bouquets is bespoke, made just for them and the occasion – and you can even send special requests to their florist, to make their blooms even more personal.
Bloom & Wild, Serenata Flowers, M&S Flowers, Freddie's Flowers, Moonpig
Passionate. Warm. Confident.
We LOVE creating special moments for people, and that passion and enthusiasm shines through in all we do – including our voice and writing. That means we are unabashed when it comes to describing the amazing qualities of flowers, and the impact they have on people.
We don’t just deliver flowers and disappear, we’re involved in people’s lives and communities and often the major moments in their lives. So when we talk or write we’re friendly and familiar. We’re never corporate, we use everyday, conversational language and we’re not afraid of jokes or idioms.
We’ve been doing this a long time so when it comes to helping people share their emotions, we know what we’re doing – and it shows. When we write we sound confident and assured. We’re not afraid to make bold statements or offer our opinion when it’s needed.
Bloom & Wild, Serenata Flowers, M&S Flowers, Freddie's Flowers, Moonpig
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