Unboxing video for Men's Underwear from Tokyo
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a short, engaging unboxing video for our luxurious and eco-friendly men's underwear from Tokyo. The video should be dynamic and visually appealing, highlighting the premium quality, sustainability, and unique Japanese craftsmanship of the product. Keep the tone sophisticated yet approachable, emphasising both comfort and style.
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Product: Men’s Boxer Briefs - Love Paisley
Link: https://velarof.com/products/men-boxer-briefs-love-paisley
Brief Description: Transform your comfort, style, and eco-consciousness with our TENCEL™ underwear. Designed with meticulous attention to detail, these boxer briefs offer unmatched softness and advanced performance. Crafted from renewable wood resources, they feature moisture-wicking and quick-drying properties, along with recycled fiber waistbands and odor-neutralizing linings. Proudly crafted in Japan, each pair comes in vibrant, limited edition designs inspired by Japanese culture. Enjoy luxurious comfort with our TENCEL™ Modal blend.
Storyboard:
- Hook (0-2 seconds)
- Close-up of the elegantly packaged underwear with intriguing background music.
- Intro text overlay: "Luxury Underwear from Tokyo"
- Unboxing (2-5 seconds)
- Hands gently open the packaging, revealing the vibrant, uniquely patterned underwear.
- Voiceover: "Feel the luxury."
- Product Highlights (5-12 seconds)
- Luxurious Comfort
- Quick shots of the underwear being worn, highlighting its softness.
- Voiceover: "Second-skin softness."
- Eco-Friendly Design
- Close-up of the waistband and fabric.
- Voiceover: "Eco-friendly TENCEL™."
- Luxurious Comfort
- Unique Designs (12-14 seconds)
- Show a few patterns with brief explanations of their symbolic meanings.
- Voiceover: "Exclusive Japanese designs."
- Call-to-Action (14-15 seconds)
- Text overlay: "Uncompromised Luxury. Shop Now."
- Website link displayed.
Key Messaging:
- "Luxury without compromise."
- "Feel the luxury."
- "Eco-friendly TENCEL™."
- "Exclusive Japanese designs."
- "Uncompromised Luxury. Shop Now."
Please ensure the model has no visible tattoos to maintain a clean and refined look.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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VELAROF is a brand established in London by a designer with backgrounds in Japan and the UK.
VELAROF’s products are made of superior materials,
prioritize Japanese craftsmanship, and offer high-quality, comfortable wear.
These textiles feature unique original designs
that blend traditional patterns from Japan and the West.
Japanese traditional patterns, known as "kissho monyou" symbolize good fortune with motifs and vibrant colours that evoke joy, all of which are reflected in our products.
Our items embody the playful spirit of adults and can be seen as wearable modern art.
VELAROF is a brand that provides further encouragement to the heart with comfortable luxury underwear and sophisticated yet meaningful designs, fostering positivity.
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