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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Looking for a person wearing our Vitality Treatment Mask (2 photos - 1 photo just wearing the mask and 2nd photo peeling it off) and Multi-Task Serum Eye Mask (1 photo) in a bright setting, with an elevated background that could be their bathroom, office, etc. Appearance should be not be messy and clothes to not be over revealing (robes are ok). Minimal accessories fine to include. The Vitality Treatment Mask should be applied with a thicker layer, not patchy on the face. Our website model image and video is a good example of how it should look on the face. https://ernolaszlo.com/products/vitality-treatment-mask?pos=1&sid=ec2f781bb&_ss=r
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Prefer not to have any face tattoos showing and no seasonal elements to ensure photos are evergreen (EX: no background beach environment).
Please submit multiple / a variety of shots so we can pick the best ones :)
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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