Introducing Wype, an eco-friendly wet wipe alternative
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're seeking talented TikTok creators who can produce UGC ads that look native to reels/ TikTok platform. The objective is to authentically showcase Wype, a revolutionary toilet paper gel, within content that resonates with our target audience. We’re happy for creators to leverage popular TikTok trends to maximize engagement.
TIP: Share your concept idea or why you fit our target audience!
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Wype is the UK's first bottom care brand committed to breaking down taboos, setting a new standard for below the waist wellness. Why? Because effective down-there care should be non-negotiable. Wype is a soothing and moisturising gel that boosts your toilet paper's cleansing power - a wet wipe alternative that doesn't clog pipes or pollute oceans so you can enjoy a clean and soothing experience that doesn't cost the planet.
Please create a script that is natural and authentic to you!! This must be shared with Wype/Twirl for approval ahead of product arrival and filming.
Be creative and have fun with it! Come up with unique and creative ways to showcase Wype. We are happy for you to make it funny. Talking about our butts should be normal!
About Wype:
Wype is a natural toilet paper gel that transforms ordinary toilet paper into an eco-friendly wet wipe, giving you a proper clean wherever you are. Simply apply a pump of gel to your toilet paper (it won't break down), wipe and flush. Unlike traditional wet wipes, Wype is completely flushable and biodegradable, so it won't clog pipes or pollute rivers and oceans.
Target Audience:
Our content will target people who use only dry toilet paper. We aim to educate them on the dry paper alone not being enough to clean yourself post-toilet use. By highlighting common discomforts associated with dry paper, such as endless wiping, irritation, and potential infections, we want to position Wype as the solution to these challenges.
Key Messaging:
- Dry toilet paper isn't sufficient for proper hygiene—just as you wouldn't clean dishes with a dry sponge.
- Wype offers a gentle yet effective cleaning solution, alleviating discomfort and irritation.
- Its natural and organic ingredients not only cleanse but also soothe and moisturize, ensuring a comfortable experience.
Content Guidelines:
- Creators should produce content that looks native to Tiktok;
- Utilise popular TikTok trends and formats, ensuring Wype integration feels authentic and relevant to the audience.
- Emphasise the benefits of Wype: demonstrate how easy it is to use, how effective it is, and environmentally friendly.
- Videos should be high energy and fast-flowing;
- Videos should be shot in the bathroom;
- Videos should be max 60 sec long;
- Try to avoid speaking straight to the camera throughout the entire video; we want something a bit more dynamic, use different shots to make videos more engaging.
- Be creative and have fun with it! Come up with unique and creative ways to showcase Wype. We are happy for you to make it funny. Talking about our butts should be normal!
Remember to start with a strong hook and end with an engaging CTA.
DO
- Please film in natural bright light (if your bathroom is dark then film during the day or with artificial light)
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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