Pooch & Mutt Multipack Wet Food - Superior Quality Dog Wet Food
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Pooch and Mutt is a premium pet food brand renowned for high-quality, nutritious, and delicious pet food. Our Multipack Wet Food, available in four totally tasty flavours, is perfect for puppies and dogs of any age, making meal times a delight. Unlike cheaper brands, our recipes contain fresh meat, are bursting with natural, fibrous, fresh vegetables that are gently steam cooked, brimming with nutrient-dense vitamins, minerals, and important prebiotics to aid healthy digestion.
Objective:
Generate UGC content that demonstrates the quality, deliciousness, and nutritional benefits of Pooch and Mutt's Multi pack Wet Food, making it stand out as a superior choice against lower-priced brands.
Messaging:
- Pooch & Mutt's Wet Food isn't just food; it's a comprehensive nutritional solution that ensures your pet's happiness and health.
- The product is more than a meal - it's an adventure in flavour, with four delicious options that will keep your dog excited for every meal.
- Each bite is packed with fresh, high-quality ingredients, offering an exciting and nutritious dining experience for your pooch.
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Choose from or adapt one of the following hook script:
Frame 1: [Camera shows a black and white shot of a bored-looking dog sniffing at a generic, unappetizing bowl of wet dog food and knocking over a can of cheap canned wet food - blur branding]
Opt. 1: "Dog owners, stop scrolling! Bored pup at mealtimes?"
Opt. 2: "Is your dog bored of mealtime?"
Opt. 3: "Mealtime snooze? Not with Pooch & Mutt!"
Opt. 4: Want the best for your dog? Listen up
Opt. 5: Looking for the best dog food? Look no further |
Frame 2: [Screen quickly shifts to vibrant colors as Pooch and Mutt's Multipack Wet Food is brought onto the screen. The dog's eyes widen and tail starts wagging]
Voiceover (excited): "It's time for a change..."
Frame 3: [Close up shot of the four bowls filled with different flavours of Pooch and Mutt's food with packaging next to them]
Voiceover: "Four totally tasty flavours... bursting with natural goodness."
Frame 4: [The dog starts devouring one of the bowls, tail wagging.]
Voiceover: "Pooch & Mutt's Multipack Wet Food - for a flavourful, nutritious adventure in every meal!"
Frame 5: [Creator in shot talking about the product benefits with products and dog in shot - caption key callouts with fun emojis (e.g. fresh meat, vegetables, prebiotics, 4 tasty flavours, grain-free, junk free)]
Voiceover: " Each pack contains fresh meat and vegetables, offering high protein, vitamins and minerals. Pooch & Mutt even add prebiotics to help with good digestion. With 4 tasty flavours to choose from, your pooch won't get bored PLUS it's grain-free and junk free so it's perfect for dogs with sensitive tummies. |
Frame 6: [The video ends with the product packaging and creator in shot and a call to action for viewers to buy the product.]
Voiceover: "If you want the best for your dog, upgrade your dog's diet with Pooch & Mutt wet food. Order Now! ⬇️ "
Video editing requirements:
- We are always open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots.
- Showcase a happy excited dog with a lot of movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Test to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Other Notes:
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog the creator has and we need to ensure that none of the dogs have an ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
Links:
- https://ads.tiktok.com/business/creativecenter/topads/7246697614296203265?countryCode=GB&period=7&
- https://ads.tiktok.com/business/creativecenter/topads/7252736259155263489?countryCode=GB&period=7&
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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