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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Vegan Taster Pack Unboxing
Brand
Protein Works
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We would like an unboxing style video of our vegan protein taster bundle, found here: https://www.theproteinworks.com/vegan-protein-taster-bundle 

This bundle is designed to make it easier for people to try multiple flavours in our vegan range, to help find their favourite.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

This bundle is designed to make it easier for people to try multiple flavours in our vegan range, to help find their favourite.

It offers 35 shakes in 5 different flavours for just £14.99, making it a great value way to try multiple flavours of our bestselling vegan shake.

Works out to be just 43p per shake.

Main Concept
Script/Description of Scenes

Hook: (whilst unboxing the bundle) I'm super excited I have just received my Vegan Protein taster bundle from Protein Works. (Please be on camera whilst unboxing)

(This is not a script, just a direction for the video to take)

I have heard amazing things about Protein Works' shakes and was eyeing them for ages but couldn't decide on a flavour to choose. That's when I discovered that they have launched their taster bundle.

It's on sale at £14.99 right now and you get to choose 5 different flavours and get 7 shakes in each so you can discover your favourite.

That means you get 35 shakes in total which works out at just 43p per shake!

 

My personal favourite is the X flavour - (reasons why - delicious, smooth, tastes just like X, etc)

CTA: don't miss out on your chance to try a selection of Protein Works' flavours today. Orders yours through the link below.

⚠️What not to say:

Please don't refer in any way to our vegan protein shakes helping with recovery, muscle growth or performance, and don't link them in any way to the gym or working out/post workout shake. These products can not be linked in any way to performance.Please DO talk about how as a Vegan these shakes are a convenient, affordable and tasty way to get extra protein in your diet, and can be used by anybody (vegan/non-vegan) as a quick protein source that fits into their normal lifestyles and routines 

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Protein Works
Pronunciation
Social Media
Category
Food/Beverage
About

Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition: 

Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.

Innovating fast and with purpose to ensure we are constantly refining our service and product offering

Caring for our customers by offering world-class service

Target audience:

People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.

Brand Guidelines

Who are your main competitors or any other brands you look at for inspiration?

Tone of voice

Professional but friendly and approachable. 

Competitors/similar brands

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Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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