smol vs competitors - UGC Video brief
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Video showing how smol compares to 'traditional' cleaning brands. UGC video where creator speaks about the benefits of smol in relation to supermarket cleaning brands.
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smol make household cleaning products that are better for the planet. we use no single use plastic, fewer chemicals, never test on animals and we're priced similarly, if not better than traditional supermarket brands. Our product range includes: laundry capsules + laundry liquid, dishwasher tablets, washing up liquid, surface cleaning spray among others. We make it super easy to try our product by offering free trials on most of them - so you can try before you buy. Always include free trials in the call to action *where relevant.
Please share a script/storyboard ahead of filming!
Start with: I switched from this (show competitor) £2.50 spray
To this (show smol) refillable spray from smol
It costs £1:10 per refill and saves 25 plastic bottles a year.
Add a performance message (for example: I use it to clean my whole house. It's great at removing *stain example from your household and it leaves my house smelling fresh and citrusy
You can try it for FREE today. Head to smolproducts.com to start your free trial.
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Performance examples: the kitchen counter after cooking, dining table after eating, furniture around the house, bathroom clean
Great camera presence, aesthetic house is a plus, worked with sustainable brands in the past also a plus
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Please read the following carefully (these are also the most common revisions):
- always write smol in lower case (smol not Smol)
- please open the product packs according to the instructions
- if using a product that comes with a free trial (laundry capsules or multipurpose spray, please add a text caption whenever you mention the free trial that says '+ p&p')
- please highlight the offers: free trials for laundry and multipurpose, £2 for the washing up liquid starter pack
- if referring to the eco benefits of the products, please use the words ' better for the planet' instead of 'eco' or 'eco-friendly'
Start with a different hook that is not face-to-camera. Use a voiceover to say 'I switched from x to y' in a different way
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We make household cleaning products that are better for the planet. Whether that's laundry detergent, dishwasher tabs, surface cleaning sprays, we've developed products that are 100% plastic-free and with fewer chemicals. All this without sacrificing cleaning performance.
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