Savoury SuperMeals | New flavour taste test
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like you to compare your current lunch to our Savoury SuperMeals. Ideal if you have a busy schedule and don't have much time to have a nutritious meal and are looking for a quick, tasty and nutrient dense lunch.
Two new flavours for you guys to try; thai red curry + mac and cheeze (please pick one of the two to try)
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We would like you to compare your current lunch to our Savoury SuperMeals
Two new flavours for you guys to try; thai red curry + mac and cheeze
These meals can be ready between 6-8 minutes, leaving you plenty of time in your lunch break to do more
You no longer need to worry about meal prepping the night before
26 essential vitamins and minerals
345 calories
Vegan
Loads of recipes to choose from
Please create a script that is natural and authentic to you! For visual guide, please refer to the inspo videos.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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