TRESemmé

For 70 years, TRESemmé has helped women and men express themselves confidently as they make their mark on the world. From our origins in salons, TRESemmé has been driven by a simple truth: every woman deserves to look and feel fabulous, like they've just stepped out of the salon. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired and tested products that help you create your own style and experience that salon feeling every day. TRESemmé promotes the values of independence, self-reliance, and most importantly, the confidence you need to step up and meet the next challenge. We understand the power of hair to boost your confidence, which is why we believe in empowering modern women everywhere to lead the way. We believe your style is power.

Do: - Show product in first 3 seconds of video content - Refer to the products by their full and accurate product name (i.e TRESemmé ProInfusion Fluid Smooth Shampoo, Conditioner and Hair Tonic Water) - Ensure primary focus is on your hair – particularly when revealing the finished look - Shoot content in a black or white top - Create contrast with light/neutral environment - Wardrobe should be uncompromising to your authentic style - we want you to be you! - Make sure content is bright and energized while also appearing native to the platform. - Clear focus, bright natural lighting, and high-res content. Don't: - NO other brands/products/IP – including other products, music, or other elements that you do not own the rights to use commercially - Don’t shoot in black and white. - NO dim lighting that makes it difficult to see the light shining off of your lovely locks. - NO small patterns on attire – these don’t read well on camera. - Avoid heavy props, clutter, busy walls or stark white backgrounds. - Don’t use heavy filters that alter the video. - No judgmental or negative statements or foul language