Comparison: Fussy vs Other Natural Deodorants
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Using a green screen that’s native to TikTok can we produce comparison videos showcasing our products effectiveness against other natural deodorants
Note: If selected, you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See resources HERE (https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads?lang=en ) & TikToks video editor where you can see how it looks in situ HERE (https://ads.tiktok.com/toolbox/preview/# /
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You'll be showcasing Fussy Natural Deodorant. Once selected provide your address so the product can be shipped to you.
Hook 1 - Guess which side I used Fussy on?
For the opening hook, use the green screen feature to showcase a video of you with one side showing your armpits as being dry Vs one that is wet. The Dry one is Fussy Natural deodorant, and make it clear that it is whilst pointing it out. Please make the wet patch look natural (and not overly excessive). Can you mention that you’ve been putting Fussy through it’s paces and have found that it’s effectively kept you dry. Please then talk about our 3x USPs (see below).
BODY
In the video you also need to communicate the following three messages: (please create a script and share it for approval before filming)
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. No aluminium and parabens. 100% vegan and cruelty free.
Please communicate the above key message within your content.
Great with trending content/ high energy/ funny. Also good at editing content to a high level
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 2 - Tired of yellow stains?
For the opening hook, use the green screen feature to showcase a photo of you with one side showing a shirt being clean and not yellow Vs one that is yellow and caused by regular antiperspirants. Answer this question by saying the shirt with no yellow stains is Fussy and encourage people to switch.
Hook 3 - Tired of your natural deodorant not keeping you fresh?
For the opening hook, use the green screen feature to showcase a video of you, where you’re smelling your armpits and gagging in disgust (really emphasise this). Then transition at smelling your armpits with Fussy bringing the product and stating that it keeps you fresh for a greater period of time. Please then talk about our 3x USPs (see below).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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