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Project Summary

Project Name
ILL TRY ANYTHING - Should you have olive oil everyday?
Brand
Malaberg
Brand
Origins
Compensation for this project
$190
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

This intro will be stitched onto a VSL presented by Dr Sarah Brewer. We'd like the creator to appear as natural and genuine as possible, please don't over act. Stick to the messages in the script but feel free to say it in your own words if it feels more natural.

# Variations
Additional Variations
2
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Product is Origins Olive Oil, but this isn't revealed until midway through the VSL

Main Concept
Script/Description of Scenes

https://docs.google.com/document/d/1lifdcG9oyUIYblpLkT7yl21B0Bh-j5PNk6ECltNOQ/edit 

Hook Variations 

  1. Drinking olive oil TRANSFORMED my body
  2. Should you have olive oil everyday?
  3.  Trying Doctor’s 30 Day Olive Oil Challenge

Main Script

So you may have seen this Cambridge doctor on your feed recently…

Ordering you to drink olive oil daily.

And you know me…

If someone tells me to drink some health potion, I’ll try it!

_________________

I’ll try anything that promises to keep me young!

__________________

But flash forward a month and I’m actually feeling way better!

My skin’s brighter, hair shinier…

I have tons of energy…

Just from following this doctor’s advice and drinking olive oil each day

_______________

But here's the thing…

I’ve not been taking olive oil at random times, in random amounts…

I’ve been following a very specific method outlined by top nutrition expert Dr Sarah Brewer…

Which I learned from this free video she made.

If you want brighter skin, more energy, to lose weight…

Watch this video very carefully - and listen to what she says.

-------

VISUALS

Note: this is not exhaustive - the more b roll and images you can include, the better.

  1. A clip of you at supermarket, looking at olive oils
  2. Clips of you pouring olive oil over woods, whisking it in a cup, smelling it etc
  3. A full length clip of you looking at yourself in the mirror
  4. A few clips of you exercising 
  5. A few clips of you doing basic stuff like thumbs up to camera, smiling, laughing etc

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Specified in script

3rd Variation

Specified in script

About the client
Name
Malaberg
Pronunciation
Social Media
Category
Marketing agency
About

We build and scale brands across multiple sectors including health, wellness, beauty, and pet care. Driving excellence at every stage from idea to manufacturing and advertising. Our brands are active and responsive.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Origins
Social Media
Category
Health/Wellness
About
Dr. Sarah Brewer is one of Europe's top health authors and scientific researchers. She started Origins Diet with one idea and one ultimate purpose: Take the most effective rituals from history and pair them with advanced nutritional formulas so you can achieve the best health of your life. Origins Diet goes beyond breakthrough products. When you enter this community you also get the latest and greatest guidance on hitting your goals, from one of the world’s foremost practitioners in health and nutrition.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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