Keep the Wheels Turning with Laka
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Snapshots of bike ride / someone cycling, candidly explaining why it makes sense to get your bike (aka your pride and joy) insured with Laka!
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We want to turn the insurance world on its head. Laka challenges traditional insurance with a collective-driven bicycle insurance subscription. Laka offers flexible monthly policies, collective pricing, and in-house claims processing with 5-star service. Before Laka, cyclists faced long contracts, tons of fine print and robotic customer service.
Laka flipped insurance with flexible monthly policies and collective pricing so customers only pay what's needed, not what's expected.
At Laka, we base your monthly contribution on the actual claims in the collective.
The collective is a group of enthusiastic cyclists united by a common interest, their bikes. Whether you have a cargo bike, e-bike, road bike or city bike, our collective is there especially for you. Laka believes in together. Our collective bike insurance is new, smart and unlike anything else.
This is just for guidance/ inspo! Potential shots: On bike ride whilst talking to camera, front POV.
- Messing around with bike (chain) and turning around to speak to the camera
- B-roll footage of bike ride > freedom of the open road
- Close-ups of bike gear, emphasising the importance of protecting your pride and joy.
- Capture genuine emotions during unexpected situations, like theft or bike damage [for the hook].
- Screen recording of how easy it is to calculate your ‘contribution’ / get a quote.
HOOK: (pick one that suits you!)
Option 1: There’s nothing worse than having your precious stuff nicked, and realising that it’s not insured.
Option 2: Cycling without insurance? Don’t risk it. / I wouldn’t if I were you.
Option 3: Over annual contracts tying you down? I am too. That’s why when it came to insuring my bike, I chose Laka.
Option 4: Has this ever happened to you? [bike theft, damage]
Option 5: Your bike deserves the best protection, so why aren’t you insured with Laka?
Option 6: I can’t be the only one that’s tired of annual insurance contracts tying me down?
Option 7: Sick of insurers not having your back? Not with Laka.
Main Messages:
- Key message: Your bike deserves the best protection > insure your bike like never before. Say goodbye to outdated insurance.
- Benefits: Collective Cover, Never tied down, Fair not fixed, Got your back
- Collective Cover: Each months claims are spread amongst a collective of cyclists like you, so your monthly bill varies up to a guaranteed cap.
- Never tied down: Laka is over annual contracts tying you down. And we’re sure you are too. So if you want to leave, you can anytime.
- Got your back: When sh*t does hit the fan, Laka's got you. Claims are handled by experts and usually agreed within a day. With no depreciation or excess.
- Fair, not fixed: Laka's insurance provides more than just peace of mind; Laka uses a people-powered insurance subscription to make insurance fair, not fixed.
- Have you ever thought about what would happen if your bike was stolen / damaged ? The frustration, the inconvenience, and unfairness of it all. Laka understands just how important your bike is. That's why Laka not only offers flexible insurance, but guarantees fast claim settlement, usually within 48 hours, so you can get back on your bike as soon as possible. Don't wait until it's too late.
- Laka is all about getting you back up and running on your bike, fast. > Get back in the saddle.
- Laka's bike insurance gives you more than just protection for your bike. It offers complete freedom for your adventures, wherever you go.
- Monthly claims are spread among a collective of cyclists, ensuring a variable but capped monthly bill. Sounds good, huh? If there are less claims in the collective, you and you can pause your insurance at any time.
- Say goodbye to outdated insurance, and say hello to Laka! Insure your bike like never before.
cta: (pick one that suits you )
Discover why Laka is the smart choice for your bike! Discover how you can easily and flexibly insure your bike.
Ready to protect your ride? Get a quote now!
Insure your bike like never before.
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Laka is challenging the traditional insurance model with its collective-driven bicycle insurance subscription. Before Laka, cyclists and businesses faced long contracts, tons of fine print and robotic customer service. Laka flipped insurance with flexible monthly policies and collective pricing so customers only pay what's needed, not what's expected. Most importantly, Laka processes claims in-house with outstanding, 5-star service.
Bikmo, Sundays, Yellow Jersey, Wriggle Insurance, VeloSure, Cycle Guard, Aviva
Casual. To the point. No BS.
Bikmo, Sundays, Yellow Jersey, Wriggle Insurance, VeloSure, Cycle Guard, Aviva
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