JUN24_MT Eye Mask_Tired Eyes
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Begin the video either showing an up close shot of wearing the eye masks or beginning to tear open the packet and taking it out. After taking out the eye mask from the packet, apply it under your eyes to show how it sits on your face.
Briefly include any lifestyle elements that show the versatility and "multi-tasking" aspect that the mask allows you to do while masking. Suggestions include taking a moment to read, journal, or snuggle with your pet while you let the mask sit on your face, as your eye area soaks in all of the benefits.
Afterwards, include a shot of yourself removing the eye mask and using your ring finger to pat in the extra serum. Then, show your eyes look rejuvenated afterwards. Would be great to include a side by side shot of your before and after eyes. Optional: end with how you might start or end your day, whether continuing your makeup routine or going to bed.
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Multi-Task Serum Eye Masks are hydrogel eye masks for your under eyes. They are the perfect solution for helping improve the look of dark circles and puffiness after late nights.
1-Pager Information: https://drive.google.com/file/d/1Yk3DH2WKtlFxh118yp7TDsCLuun7xc6p/view?usp=sharing
Product Page: https://ernolaszlo.com/collections/eye-care/products/multi-task-serum-eye-mask
Create a script that feels natural and authentic to you :)
Start with a strong hook about having dark circles or puffy eyes from late nights and that this Multi-Task Serum Eye Mask is the solution! (Example: Say goodbye to dark circles with Erno Laszlo's Eye Mask!)
Followed by scenes of tearing open the packet and applying onto face, ensuring there is good lighting and everything is clear/visible.
Make sure the product is mirrored properly so it reads correctly from left to right.
While opening the eye mask and applying onto your face, feel free to share key benefits or ingredients (lead with Niacinamide) or how it feels on the skin.
Afterwards, while you're multitasking and wearing the eye mask, speak about how these eye mask allow you to multi-task as your skin soaks in the actives during the 10 minutes.
Remove the eye mask and pat the remaining serum into the skin with your ring finger.
Show how your eyes look afterwards while speaking / comparing them to your before. Use words like looking rejuvenated, radiant, brightened, refreshed.
If speaking about wrinkles or fine lines, make sure to say "the look of wrinkles, etc." or "the appearance of wrinkles, etc."
As you end the video, please include a CTA about "Don't worry about your eyes after a late night, try Erno Laszlo's Eye Masks"
Notes for the creator:
- Please have groomed nails/cuticles, if polished please have it be neutral or clear.
- Outfit should be more conservative, please do not wear a revealing tank top or sports bra.
- Jewelry should be minimal—gold posts or small hoops, thin chain necklaces, thin gold rings.
- Do not use filters over skin.
- Lighting should be natural sunlight or bright lighting.
- Background should offer a contrast to the products to make them pop as hero; avoid tone on tone / monochromatic (ex–pink on pink)
- Focus should always be on the product & the story we are trying to tell—never on props.
- If props are used, they should be subtle and elegant such as a marble tray or gold mirror.
- Do not feature other skincare brands or brands that sell skincare (ex–Chanel).
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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