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Project Summary

Project Name
Summer beer recommendation
Brand
Lucky Saint
Brand
Website
Compensation for this project
$155
Duration
Up to 15 seconds
Format
Physical product
Yes

The Brief

Description

This video is focused on the creator giving a recommendation of Lucky Saint to the viewer. Important here that the shoot looks like it's shot in the summer, with sun & blue skies. Please shoot this outside in your garden. If shot in a garden, please ensure it is tidy & well maintained.

Other important things to include: please show the actual liquid of the beer, with the correct amount of head on top. Please also focus on the fact the beer is refreshing, perfect for the summer.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Lucky Saint is a great tasting alcohol-free beer. We are focused on creating the best alcohol-free beer on the market. Our beer is only 53 calories, brewed using four natural ingredients, vegan, and has over 2000 five-star reviews.

Main Concept
Script/Description of Scenes

Shot 1: Opening fridge (LS bottles in fridge, if using a fridge please ensure that it is clean and no other products/items are in sight) / Removing bottles & cans from cooler with Ice (please only use a cooler if it is in good condition, e.g. no scratches, marks on it - if you don't have a cooler, you can use an ice bucket) --> Please choose whichever of these shots suit your setup the best.

Copy 1: 'This is my go-to summer beer'

Shot 2: Hold the bottle up to the camera, display the detail on the label - refer to the inspo video for an example (9-12s). (the golden ladybird is a nice feature to focus on, please also point out the calories, 0.5% alcohol)

Copy 2: 'Introducing Lucky Saint'

Shot 3: Cracking open the bottle & pouring out the beer

Copy 3: 'You'd never know it's alcohol-free, it tastes amazing. Plus it's refreshing & crisp, perfect for those hot Summer days.'

Shot 4: Sipping beer from the glass

Copy 4: 'Me and my friends love it - they've won awards for how good it tastes'

Shot 5: Cheers glass of beer to camera

Copy 5: 'Give them a try now and you'll get £10 off your first order.'

Suggested B-roll footage:

Close-ups of the beer in the glass once poured out (to capture the golden colour of the liquid)

NOTE: Please don’t feel limited to only the suggested shots below, if you have particular ideas that you think could work well, we’d love to see them.

Additional information

Michael, from our ASMR video please (providing he's able to shoot in a nice outdoor space).

DOs:

  • Make the content summer focused, the beer must look refreshing and this must be shot on a sunny day with blue skies
  • Have a tidy background with good lighting (no mess in background please)
  • Include a mixture of detail shots (close up of the beer fizzing, close up of the chilled ice-cold bottle, close up of the labelling) and wider shots (of the whole unboxing experience)
  • Include different angles (please don’t stick to a singular angle like in the example videos, we’d like some variety)
  • Experiment with different angles (for example, a POV shot would be a great addition to the unboxing video)
  • pour the beer into your very own Lucky Saint Glass, which will be sent to you.
  • open the beer using you Lucky Saint barblade, which will be sent to you
  • If poured out, beer must have a head. Ideally 1-1.5cm. The glass must be full. No flat looking, tiny lacklustre heads.

DONT:

  • Have too much head on the beer when it’s poured out
  • Have any other brands in shot
  • Display any barcodes on packaging
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Copy: This beer will be in my fridge all Summer

Shots: Removing bottles from open blue box (our blue box looks great, so make sure to capture the aesthetic of the box).

3rd Variation
About the client
Name
Lucky Saint
Pronunciation
Social Media
Category
Food/Beverage
About

Lucky Saint is an alcohol-free Superior Unfiltered Lager made with just four natural ingredients - Pilsner Malt, Hallertau Hops, Spring Water and classic lager yeast. We leave our beer unfiltered for maximum flavour, without the alcohol. 53 calories per bottle and vegan. Lucky Saint is a refreshing, versatile lager best paired with dishes full of bold flavours. Try with a creamy, aromatic curry or barbecued meats.

Product USPs:

-Non-alcoholic

-Low in calories: 53 Kcals per bottle/can

-Vegan

-Brewed using four natural ingredients

-Over 2000 five-star reviews

Motivations/ reasons to drink Lucky Saint:

-It tastes great, just like a full-strength beer

-It allows you to enjoy a beer with your friends after a long day

-You'll feel fresh the day after having a Lucky Saint

-You'll be in a better position to attack your goals (this could be fitness, wellness, if you have a hobby you're pursuing, etc...)

Brand Guidelines

Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre

Tone of voice

We’re not wacky and we don’t swear. We avoid puns and cliches such as ‘cracking open a cold one’; ‘wash down with a cold one’.

We’re focused on rewarding those who choose not to drink with the beer they deserve. It’s about being proud to have Lucky Saint in your fridge and share it with your friends.

Focus on the quality of the beer and how the benefits and lifestyle make you feel. We’re proud to be non-alcoholic and to contribute to people having more balanced and fulfilled lives - our customers can still go for a drink and not miss out on socialising with their friends, but they’ll wake up with a clear head and will be able to make the most of the day after.

Competitors/similar brands

Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 11, 2024
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Submitted on:
July 11, 2024
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Quality Checked
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