Summer beer recommendation
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
This video is focused on the creator giving a recommendation of Lucky Saint to the viewer. Important here that the shoot looks like it's shot in the summer, with sun & blue skies. Please shoot this outside in your garden. If shot in a garden, please ensure it is tidy & well maintained.
Other important things to include: please show the actual liquid of the beer, with the correct amount of head on top. Please also focus on the fact the beer is refreshing, perfect for the summer.
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Lucky Saint is a great tasting alcohol-free beer. We are focused on creating the best alcohol-free beer on the market. Our beer is only 53 calories, brewed using four natural ingredients, vegan, and has over 2000 five-star reviews.
Shot 1: Opening fridge (LS bottles in fridge, if using a fridge please ensure that it is clean and no other products/items are in sight) / Removing bottles & cans from cooler with Ice (please only use a cooler if it is in good condition, e.g. no scratches, marks on it - if you don't have a cooler, you can use an ice bucket) --> Please choose whichever of these shots suit your setup the best.
Copy 1: 'This is my go-to summer beer'
Shot 2: Hold the bottle up to the camera, display the detail on the label - refer to the inspo video for an example (9-12s). (the golden ladybird is a nice feature to focus on, please also point out the calories, 0.5% alcohol)
Copy 2: 'Introducing Lucky Saint'
Shot 3: Cracking open the bottle & pouring out the beer
Copy 3: 'You'd never know it's alcohol-free, it tastes amazing. Plus it's refreshing & crisp, perfect for those hot Summer days.'
Shot 4: Sipping beer from the glass
Copy 4: 'Me and my friends love it - they've won awards for how good it tastes'
Shot 5: Cheers glass of beer to camera
Copy 5: 'Give them a try now and you'll get £10 off your first order.'
Suggested B-roll footage:
Close-ups of the beer in the glass once poured out (to capture the golden colour of the liquid)
NOTE: Please don’t feel limited to only the suggested shots below, if you have particular ideas that you think could work well, we’d love to see them.
Michael, from our ASMR video please (providing he's able to shoot in a nice outdoor space).
DOs:
- Make the content summer focused, the beer must look refreshing and this must be shot on a sunny day with blue skies
- Have a tidy background with good lighting (no mess in background please)
- Include a mixture of detail shots (close up of the beer fizzing, close up of the chilled ice-cold bottle, close up of the labelling) and wider shots (of the whole unboxing experience)
- Include different angles (please don’t stick to a singular angle like in the example videos, we’d like some variety)
- Experiment with different angles (for example, a POV shot would be a great addition to the unboxing video)
- pour the beer into your very own Lucky Saint Glass, which will be sent to you.
- open the beer using you Lucky Saint barblade, which will be sent to you
- If poured out, beer must have a head. Ideally 1-1.5cm. The glass must be full. No flat looking, tiny lacklustre heads.
DONT:
- Have too much head on the beer when it’s poured out
- Have any other brands in shot
- Display any barcodes on packaging
Copy: This beer will be in my fridge all Summer
Shots: Removing bottles from open blue box (our blue box looks great, so make sure to capture the aesthetic of the box).
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Lucky Saint is an alcohol-free Superior Unfiltered Lager made with just four natural ingredients - Pilsner Malt, Hallertau Hops, Spring Water and classic lager yeast. We leave our beer unfiltered for maximum flavour, without the alcohol. 53 calories per bottle and vegan. Lucky Saint is a refreshing, versatile lager best paired with dishes full of bold flavours. Try with a creamy, aromatic curry or barbecued meats.
Product USPs:
-Non-alcoholic
-Low in calories: 53 Kcals per bottle/can
-Vegan
-Brewed using four natural ingredients
-Over 2000 five-star reviews
Motivations/ reasons to drink Lucky Saint:
-It tastes great, just like a full-strength beer
-It allows you to enjoy a beer with your friends after a long day
-You'll feel fresh the day after having a Lucky Saint
-You'll be in a better position to attack your goals (this could be fitness, wellness, if you have a hobby you're pursuing, etc...)
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
We’re not wacky and we don’t swear. We avoid puns and cliches such as ‘cracking open a cold one’; ‘wash down with a cold one’.
We’re focused on rewarding those who choose not to drink with the beer they deserve. It’s about being proud to have Lucky Saint in your fridge and share it with your friends.
Focus on the quality of the beer and how the benefits and lifestyle make you feel. We’re proud to be non-alcoholic and to contribute to people having more balanced and fulfilled lives - our customers can still go for a drink and not miss out on socialising with their friends, but they’ll wake up with a clear head and will be able to make the most of the day after.
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
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