Tanning in the UK
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Comedic style video regarding the lack of sun in the UK: rushing to take advantage of the sun and finally get a tan, only to find the sun gone by the time you step out of the door. Instead of admiring defeat, you use Garnier Tanning drops and "tan" inside.
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Hook: (text overlay) “Trying to get a tan in England be like”
VISUAL - Creator looks out the window and sees the Sun - they point the camera to it so we see it’s shining nice and bright. A state of emergency begins. Onscreen text tells us the story right away: “Trying to get a tan in England be like”.
They start rushing through the house. They grab their bikini/bathing suit, then run out of room.
In a different room, now wearing the bikini, they quickly grab their Garnier Daily UV SPF/moisturiser, then run out of the room.
Thirdly, they grab a pair of sunglasses.
When they get outside, the Sun is gone - they show us the cloudy skies -. They come back to the house defeated, but have an idea, which makes them excited again.
They rush through the house one final time and grab the Tanning Drops.
We then see them in the bathroom, still in a bikini, mixing the Tanning Drops with Daily UV, applying to their face, and applying Garnier Summer Body on their body.
They lie down in bed or on the couch with sunglasses and the bikini, waiting for a tan. They show us the lamp in their ceiling like they did with the Sun earlier.
They hold the camera in selfie position and lip synch to the “burn it” audio.
- Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. if possible, nails should be clean and natural looking (colour and length)
- Please keep TikTok safe zones in mind.
- If brief does not include specific audio request, please include a TikTok trending sound of your choice, appropriate to brief and brand-use friendly (MUST say “original audio” in the audio link). Please provide a link to the audio you choose in your content submission.
- You must film in good lighting - natural lighting preferred - and deliver HD content only.
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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