Homeware UGC video
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Project Summary
The Brief
30-60-second video in the position of a mother gifting her child a gift going off to university
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https://www.stevenbrownart.co.uk/ You will receive a bundle for free
HOOK: Start with the voice over of "Confession Time: I am NOT ready to send my 18-year-old off to uni...".
We want the text on screen to say "CONFESSION TIME" whilst the creator is sat in the kitchen or on the sofa with a cup of tea talking to the camera.
BODY: The body of this video will use closed-generated captions with emphasis on product names.
The script is "I thought I would be excited...but I'm really going to miss her. This is my first one to fly the nest. "So to cheer myself up, I decide to buy some bits and bobs to help set her up for uni and make her space a bit more homely.
HERE IS what I got: "Chopping Board
To get her started in the kitchen. I much prefer these glass ones to wooden ones. More hygienic and they are prettier!
Bed Pillows
Some cosy bed pillows. These are SO soft and match the bedding I bought her last week.
Canvas
I also got this cute miniature which matches this big print we have at home - look! (Shows both) So she can have a bit of home with her at uni.
McCoodly Toy
And lastly, I could not resist this cute little guy - Isn't it adorable?!"
Whilst this script is read out, please show products clearly to camera
CONCLUSION: The script is "So, if you're looking for an easy AND affordable way to kit your teen out for uni, we really recommend Steven Brown Art - don't we [Insert teens name]? "
with the logo popping up on screen and child coming in to give Mum a hug (if this section is not doable please just hold up some products gift wrapped)
Would love Pippa for this brief!
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