Please create a script/storyboard that is natural and authentic to you!

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Content style

We are happy for you to steer on the style of the video depending on what fits best with your audience/other content, but here are some suggestions:

• Straight to camera: Talking directly to the camera and trying the products this way. You could be talking while applying the products OR this could be a voiceover.

• Applying the products in a mirror – this is more lifestyle-lead

• Adding some cutscenes of your life – e.g when mentioning busy motherhood cut in some footage of you running the kids to school, doing a busy meal prep morning, getting ready for work etc

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HOOK: Start the video with a 3-second hook relevant for your audience, for example:

• “Age-defying skincare in just three quick steps? Yes please!”
• “You won’t believe how much quicker and ¬¬easier my skincare routine is now that I have these products”
• “Amazing skincare simplified? Count me in!”
• “As a busy lady, this skincare routine might just have answered by prayers”

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BODY:

• Unbox the Avon Anew Power cream and show how it looks on your skin
• Say specifically that you have been using the product recently and you’ve already noticed a positive difference in your skin (e.g. smoothness, firmness, strength, elasticity)
• Talk about how you really need a quick but effective skincare routine for your busy lifestyle (feel free to make this personal to you) and how Avon’s products are the perfect solution for this
• Do a skincare routine using the three products (Eye Cream>Serum>Cream) and talk about how they feel on the skin and how they make your skin look 
• Mention the affordable price-point and how great this is considering all of the product benefits you get in just three steps
• Talk about how the three products are available as a bundle and how to shop it.

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Key Messaging: (to mention when doing the above^)

• The Avon Anew Power Cream is the latest addition to the Avon Anew Power Collection, and can be used as a day or night cream
• This is personal to you, but mention that you are perhaps a skincare newbie/ you never know where to start with skincare, so this trio is perfect for helping you get what you need without it being overcomplicated
• Price-point: The Avon Anew Power Collection retails for £45 and is so much more affordable that buying lots of separate products that all promise to prevent signs of aging
• The Anew Power Collection is the perfect solution for those wanting a quick, simple way to achieve glowing skin
• The key ingredient, Protinol, is designed to work faster than retinol but be less harsh on the skin 

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CTA: End with a CTA