Tastily - The perfect meal solution for busy parents!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
USP: Look after yourselves for a change. Fresh, Chef-made meals delivered to your door that save you 7+ hours per week.
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We create chef-made meals that taste so good you won’t believe they’re healthy!
Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
- The hook: 'POV: you’ve finally got the kids in bed and the LAST thing you want to do is start cooking’’
The footage: Opening empty fridge looking fed up
- State product: ‘Meet Tastily. Fresh meals so delicious you won’t believe they’re healthy, all ready in under 5 mins!’
The footage: Unboxing the delivery box, showing the packs to camera.
- USPs: ‘70+ dishes to choose from’ ‘33g protein, 550k kcals on average’ ‘Regular and large portion sizes’
The footage: Choose one of the meals to prep. We would recommend the salad or tacos as you can get some fun assembly clips.
- Social proof: ‘Tonight I opted for the [INSERT MEAL NAME], I put my kids to bed literally 7 minutes ago and I’m already enjoying my dinner’
The footage: Talking to camera and showing meal
- Call to action: ‘Get your first box from just £5.40 per meal’ ‘Use the code TASTY for 30% off your first order + 15% off your next 2!’
The footage: this can be a shot of your choice with text overlay. Suggestions: filling the fridge with the meals, panning all the dishes together, clip of you enjoying the meal at a dining table / on the sofa with your feet up.
Meals you’ll receive: Chipotle bean burrito, dumpling bowl, miso glazed salmon, harvest bowl salad, pulled beef tacos, satay chickpea curry, steak and creamed spinach, feta saganaki.
Please do not refer to Tastily a 'ready meal'. We are happy for you to compare ready meals to Tastily (e.g. supermarket ready meals), but there must be a distinction between ready meals as Tastily. When referring to Tastily, we prefer to say 'pre-made meals', or 'chef-made meals'
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Tastily is a chef-made meal service that creates dishes that taste so good you won't believe they're healthy. Our meals are fresh, not frozen and last in the fridge for 7 days. Choose from a variety of meals: salads, burritos, tacos, oven-cooked, Asian, European and more.
- Convenient: Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
- Delicious: Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
- Healthy: 33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
- Great Value: Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
Don't refer to Tastily as a 'ready meal'. We prefer 'chef-made' or 'pre-made'.
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Our tone of voice is casual, fun and approachable. We don't make people feel bad about their current food habits, but we inspire people to enjoy food whilst eating well-balanced, nutritious meals.
SimmerEats
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All Plants (not competition but have good ads)
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