Life Supplies Refillable Toothpaste
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for a premium & aesthetic UGC video that focusses on the quality of our refillable toothpaste.
TIP: Share examples of aesthetic videos you've done
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You're encouraged to make it sound natural, but please stick to the script where possible!
See script in non-brackets and visuals in brackets.
It's not often you find a toothpaste you want to display, but this one's different.
(POV putting toothpaste tube on sink, filmed using 0.5 iPhone camera)
This refillable toothpaste by Life Supplies is truly groundbreaking
Just look at how aesthetic this bottle is (Aesthetic shots of the toothpaste bottle)
It’s made from reinforced glass and metal that would look good in any bathroom.
The flat-top lid makes refilling easy. (show refilling bottle with the top of the lid flat next to the bottle on a surface)
It also has a travel-friendly lock. (Show locking mechanism of the bottle lid)
And the formulation is really good too. (dispensing toothpaste onto brush (make sure it comes out in one pump and sits nicely on the brush. It can’t look messy or too runny.)
It's made with premium natural ingredients so is much more gentle on your teeth and gums than harsh supermarket toothpaste. (You brushing your teeth and maybe showing your teeth to camera too)
Plus the texture is so smooth!
I never thought I’d be so impressed by toothpaste
No more messy tubes and it looks great in my bathroom. This is a game-changer.
(replacing plastic tubes at your sink with LS bottle (if you have old messy tubes they’d be best)
They’re currently offering their best-selling antiperspirant completely free too! You need to try them! (Show antiperspirant bottle off in aesthetic shots)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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- Life Supplies make beautiful, refillable personal care products that are designed to elevate your bathroom whilst doing good for the planet
- We’re here to take on the giants of personal care who have polluted our bathrooms with harsh chemicals and ugly single-use plastic bottles
- We feel that being sustainable doesn't have to come at a compromise. You can have it all: style + performance + sustainability. We see ourselves as the ultimate way to upgrade your bathroom
- Our products are always:
- Plant-powered
- Vegan & cruelty free
- High performance
- SLS and paraben free
- Refillable
- Make in the UK
- Our bottles are designed for life and the refill packaging comes in two types: paper-based refill packages for liquid products, or recycled plastic pouches for more viscous products like our toothpaste
- Refills are designed to last customers 3 months at a time and reduce your plastic impact by up to 98%
- Our bottles arrive pre-filled, with the pre-filled bottles lasting customers about one month. After that, their refills will arrive on a 3 month schedule
- Our hero products are our toothpaste and antiperspirant
- We like our content to feel aspirational but relatable
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
Through our UGC content, we want to communicate in way that’s relatable yet aspirational. We're down-to-earth, but something to upgrade to. We want people to feel as though switching to Life Supplies is an upgrade for their bathroom, lifestyle and routine. Shots and language used should convey style, simplicity and elegance. Customers should feel that a simple transformation and upgrade is just a few clicks away.
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
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