Father & Daughter Double Cleanser Guide
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Project Summary
The Brief
Beginner guide to double cleansing, shown on your father.
a daughter giving a beginner’s guide on double cleansing with the help of her father. We could be open to consider other familial relationships here. The father doesn’t usually do skincare, so the daughter’s walking both him and the audience through it.
TIP: Share if you're able to get your father involved, or share an alternative familial relationship for the video!
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Micellar Water, Deep Cleanser, Eco Pads, Pineapple Hair Food, Vit C Night Serum
a daughter giving a beginner’s guide on double cleansing with the help of her father. We could be open to consider other familial relationships here. The father doesn’t usually do skincare, so the daughter’s walking both him and the audience through it.
The walkthrough on the process is added as a voice-over on top of clips of the application and interactions between the two. The whole process is quite interactive and fun. Some ideas/moments to consider including:
- She gets him to point to which cleanser he thinks comes first, the Micellar or the Deep Cleanser. He got it wrong and pointed to the Deep Cleanser, as she explains in the narration.
- Daughter squeezes micellar onto Eco Pad and uses it on the father’s face. He applies the Deep Cleanser after by himself.
Lots of close-ups of father’s face to show older skin texture. Father completely trusts the daughter and goes along with it, there’s no grumpiness or resistance. He should be curious and willing.
After the double cleansing routine, the daughter instructs the father on how to apply the Vitamin C Night Serum and explains since double cleansing leaves the pores so open, it's a great time to apply serums.
Bonus step: just when she was about to stop recording, the daughter noticed his hair seemed dry, so she applies some Pineapple Hair Food on it. After applying the mask, she playfully taps on his back telling him to leave the room, like she’s the parent instead.
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Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking product info directly from the web and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" could be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising".
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!
Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. if possible, nails should be clean and natural looking (colour and length)
Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow.
If brief does not include specific audio request, please include a trending in-app sound of your choice, appropriate to brief and brand-use friendly (doesn’t include direct copyright)
We'll need a daughter and father duo for this one, but will consider other familial relationships if needed. We'll just want the same sentiment applied.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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